For everyone that has gone the extra mile to reserve a Bronco, you should not be paying an ADM! You already guaranteed a sale with minimal legwork on their part. My dealership has promised no ADM on reservations. If a dealership secured the allocation and you wanted to buy it, then an ADM is understandable. There are plenty of great dealerships who will not charge you an ADM, I would reach out to your dealership to confirm your status.