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Serramonte Ford Bronco Specialist to Answer Your Bronco and Ford Questions

Gloff

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Bronco enthusiasts,

My name is Sean McLaughlin, I am the Bronco Specialist here at Serramonte Ford. Some of you may know me from the Focus RS forums, as I'm sure there is some crossover from that performance world.

I was reading through some posts and saw some bad information, misguided information, and a lot of great information. First and Foremost, we are not marking up any Reservation with our store. We will also fully honor any X-Plan eligible customer. X-Plan Programs are at the discretion of Ford, and as long as they offer it on your model, we will honor it. X-Plan requires that we verify eligibility, so do let us know what sponsor (your company, eligible member club, or Friends/Neighbors Sponsor) you have so we can let you know what we would need.

I have about 10 years experience with Ford here at this store. For those of you who have orders with us, feel free to PM me here, or you can reach out to me at the store, direct line is 650-301-7084, or email at [email protected].

For everyone: feel free to post your Bronco, Ford, X-Plan, or any other question relating to the Bronco family. While my vehicle preference has always been on-road, I am an enthusiast like many of you here, and look forward to this new truck. I have an Outer Banks on reservation!

Ford Bronco Serramonte Ford Bronco Specialist to Answer Your Bronco and Ford Questions snapshot_server


10/2/2020 Edit:

Serramonte Ford Bronco6G Pricing

Ladies and Gents, thank you for your patience. Here is what we're going to offer to any B6G member that PM's me before 10/31/2020.

Pricing:
All B6G members with Bronco Reservations with us or converted to us by 10/31/2020, and PM me their name, Reservation number, and email will be eligible.

All Trims, 2 door and 4 door, EXCEPT First Edition will be $500 over invoice if you are not an AZDX Plan Customer. First Edition without a plan pin will be MSRP. We will discuss with individual x-plan holders about the pricing for First Edition.

If you are eligible for a plan program (A, Z, D, or X) we will accept it on any model. Regular Plan rules apply of course, and you must have your pin at time of purchase (when your Bronco arrives at the dealership for delivery).

We wanted to be fair to both plan customers and non-plan customers. We also want to maintain the integrity of the X-Plan program, which should run anywhere from $50-$200 above invoice. We want to make sure X-Plan remains a benefit to those who have the eligibility rather than give a blanket discount that surpasses the program.

Order deposit:
We are not asking for additional deposits beyond the $100 you already committed.

Order Details:
Once we can start conversions in December, we will be reaching out individually to schedule an order consultation to confirm your vehicle colors, tops, options, and accessories. I have yet to discuss accessory pricing, but should have something by conversion time.

Schwag:
We plan to do some additional swag, but the details haven't been hammered out yet. I will update this space when we do have information to share. We wanted to get our pricing out first and foremost, so this took a backseat for a short time.

Other Stuffs:
We have some other communications planned. Prior to the Bronco Specialist role, I did and continue to do most of the special ordering in the store, so I have some extensive experience tracking special orders. Ford is going to use the same tracking system they did when they redesigned Mustang in 2015, and it's more transparent than other model lines. I'll still have a little deeper access to individual orders from our store, so feel free to reach out to me for any updates.


10/20/2020 Edit:

I am keeping the original post unmodified for transparency. As outlined in the beginning of this post, and Ford's Plan rules, all Plan Pricing was and is contingent on Bronco Plan eligibility. In light of Ford's announcement that Bronco will not be X-Plan eligible, we are making the following commitment.

The following applies to all B6G members that are current reservation holders with us, or switch to us and contact me with their reservation info and name before 10/31/2020. This announcement supersedes any previous pricing announcements.

If you are X-Plan: We will honor X-Plan with a valid pin at time of delivery on all trims except First Edition. The calculation will be the same as the program 0.4% below invoice + $275. We will calculate this on the actual invoice price, which includes Destination and Delivery as well as any options that are factory invoiced.

If you are not X-Plan: Our existing pricing offer is still valid $500 above invoice, First Edition is excluded.

A/Z/D Plan Members: Still eligible for plan pricing as of 10/20/2020 on all trims except First Edition.

First Edition: All First Edition are MSRP.

Other Updates:
Bronco Magnets will be mailed out shortly to all reservation holders. We will have more Schwag to come at order conversion time as well!
Ford Bronco Serramonte Ford Bronco Specialist to Answer Your Bronco and Ford Questions 20201016_153541


10/22/2020 Edit:
Since I'm getting a lot of questions on it here are Ford's instructions to switch:

Can Customers update their dealer selection for their reservation?

Customers may reach out to Ford Customer Support at (800) 334-4375 for assistance in updating their dealer selection. In changing dealers, there will be no impact to a customer's reservation ID, vehicle details, or the associated timestamp.


10/23/2020 Edit:
Couple things:
First:
BUILD AND PRICE!!!!!!!!!!!!!!!


Second since it was asked often enough:
If you're going with X-Plan, you can provide me your PIN now, or at time of delivery. We just need the pin for verification, so it really doesn't matter when we receive it. What I would like is for you to screenshot your X-Plan PIN email, or forward the email to [email protected].

Third: We do not have any mandatory add ons at our dealership. We do offer Extended Service Contracts, Ford Pre-Paid Maintenance, and other optional items should they interest you. All of them are optional.

10/28/2020 Update
We've set up our Bronco Specific email, it is [email protected]. Send all requests to there or on the PM here on the forum

10/30/2020 Edit
Due to the Success of our program, we are extending the deadline for claiming our pricing offer until 11/30/2020.

11/4/2020 Edit:

Ladies and Gentlemen from outside California switching to us:


Since we are a licensed California Dealer, California's rules are that if the vehicle is driven on CA roads you have to pay CA sales tax. You don't have to pay registration, but there is a trip permit so that you can drive it out of state. The cost of the Trip permit is $22. Most states recognize taxes paid to California and will credit that upon registration in your home state. Check with your State's Tax Board and/or DMV to verify your state recognizes taxes paid outside of your state of registration.

Our business office has made it clear we have to charge sales tax for our municipality of Colma, CA which is 9.25% for out of state customers only.

Edit:
To clarify, if you are a CA resident, you pay sales tax where you register your new Bronco in California, this update was for out of state customers as stated above.

11/11/2020 Edit:

For those that need to speak with me, my direct line is 650-301-7084. I now have a Voicemail set up as well!

12/2/2020 Edit:
Sent out an email to our reservation holders today. Looking forward to working with you all!


SCHWAG!!!!!!!

All of our order conversions will spin the wheel to win one of the three prizes below. They'll also be entered into our drawing for the grand prize. Details to come after order conversion!


Schwag Bronco Multitool.jpg

Schwag Bronco Mug.png

Schwag Bronco Bottle.jpg


12/4/2020 Edit:
Good news for those that want to switch to Serramonte Ford! We've are EXTENDING OUR B6G OFFER UNTIL 12/31/2020.

X-Plan for Eligible Members
$500 over invoice if you're not X-Plan eligible.

As before, email [email protected] after you switch to notify us and lock in your deal!

Thank you B6G!

Thank you,

Sean McLaughlin
Bronco Specialist
Serramonte Ford
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Walnut

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Can you elaborate on the reservation vs. allocation process?
 

flatlander40

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Bronco enthusiasts,

My name is Sean McLaughlin, I am the Bronco Specialist here at Serramonte Ford. Some of you may know me from the Focus RS forums, as I'm sure there is some crossover from that performance world.

I was reading through some posts and saw some bad information, misguided information, and a lot of great information. First and Foremost, we are not marking up any Reservation with our store. We will also fully honor any X-Plan eligible customer. X-Plan Programs are at the discretion of Ford, and as long as they offer it on your model, we will honor it. X-Plan requires that we verify eligibility, so do let us know what sponsor (your company, eligible member club, or Friends/Neighbors Sponsor) you have so we can let you know what we would need.

I have about 10 years experience with Ford here at this store. For those of you who have orders with us, feel free to PM me here, or you can reach out to me at the store (650-755-7007), or email at [email protected].

For everyone: feel free to post your Bronco, Ford, X-Plan, or any other question relating to the Bronco family. While my vehicle preference has always been on-road, I am an enthusiast like many of you here, and look forward to this new truck. I have an Outer Banks on reservation!

View attachment 41178


Thank you,

Forum Moderators, please let me know if you would like me to change anything here.
Sean, it would be great to see some of the information clarified. You opened it up though, so I’m guessing you better hold on tight!! Lol
 

Major_Bullsteak

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Sean, thanks for stopping by. Looking forward to your sharing your insights with us. Please buckle your seatbelt, there is turbulance ahead.
 
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Gloff

Gloff

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Can you elaborate on the reservation vs. allocation process?
Reservations are just a registration of interest in the vehicle. As most of you know, you'll be able to convert that into an order later in the year. I can't share specific allocation process information, but we do know it will be different than the traditional allocation process we have for other model lines. Any information on allocation this far out wouldn't be helpful anyway, as it's preliminary since the vehicle hasn't started production yet. We expect that there will be some folks dropping out before order conversion, that will help clear up the picture of production for Ford.

I know that's somewhat vague, but hopefully that helps some. Let me know if that's not the info you were looking for.
 

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Gloff

Gloff

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Sean, it would be great to see some of the information clarified. You opened it up though, so I’m guessing you better hold on tight!! Lol

Nothing I'm not used to being the main Performance and Truck specialist here at our store. GT350/500 RS/ST customers are typically very well informed, and I expect early Bronco customers to consist of a large contingent of enthusiasts that will know more than the average salesperson.
 

North7

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Reservations are just a registration of interest in the vehicle. As most of you know, you'll be able to convert that into an order later in the year. I can't share specific allocation process information, but we do know it will be different than the traditional allocation process we have for other model lines. Any information on allocation this far out wouldn't be helpful anyway, as it's preliminary since the vehicle hasn't started production yet. We expect that there will be some folks dropping out before order conversion, that will help clear up the picture of production for Ford.

I know that's somewhat vague, but hopefully that helps some. Let me know if that's not the info you were looking for.
Welcome, this is what we are asking about.

https://www.bronco6g.com/forum/thre...ons-ordering-dates-build-date-estimates.5793/
 

Mac n Nevada

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Bronco enthusiasts,

My name is Sean McLaughlin, I am the Bronco Specialist here at Serramonte Ford. Some of you may know me from the Focus RS forums, as I'm sure there is some crossover from that performance world.

I was reading through some posts and saw some bad information, misguided information, and a lot of great information. First and Foremost, we are not marking up any Reservation with our store. We will also fully honor any X-Plan eligible customer. X-Plan Programs are at the discretion of Ford, and as long as they offer it on your model, we will honor it. X-Plan requires that we verify eligibility, so do let us know what sponsor (your company, eligible member club, or Friends/Neighbors Sponsor) you have so we can let you know what we would need.

I have about 10 years experience with Ford here at this store. For those of you who have orders with us, feel free to PM me here, or you can reach out to me at the store (650-755-7007), or email at [email protected].

For everyone: feel free to post your Bronco, Ford, X-Plan, or any other question relating to the Bronco family. While my vehicle preference has always been on-road, I am an enthusiast like many of you here, and look forward to this new truck. I have an Outer Banks on reservation!

Ford Bronco Serramonte Ford Bronco Specialist to Answer Your Bronco and Ford Questions 20201016_153541


Click the image or view your video from Sean Mclaughlin here

Ford Bronco Serramonte Ford Bronco Specialist to Answer Your Bronco and Ford Questions 20201016_153541
Thank you,

Forum Moderators, please let me know if you would like me to change anything here.


Have you taken Last Rites? ;)
 

Walnut

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Reservations are just a registration of interest in the vehicle. As most of you know, you'll be able to convert that into an order later in the year. I can't share specific allocation process information, but we do know it will be different than the traditional allocation process we have for other model lines. Any information on allocation this far out wouldn't be helpful anyway, as it's preliminary since the vehicle hasn't started production yet. We expect that there will be some folks dropping out before order conversion, that will help clear up the picture of production for Ford.

I know that's somewhat vague, but hopefully that helps some. Let me know if that's not the info you were looking for.
Clear as mud. I, like everyone else is concerned with their delivery not being fulfilled in a timely manner (late 2021+) due to the variables with the dealership they chose. But I imagine the real info we want to know no dealer will share.
 
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Gloff

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Gloff

Gloff

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Clear as mud. I, like everyone else is concerned with their delivery not being fulfilled in a timely manner (late 2021+) due to the variables with the dealership they chose. But I imagine the real info we want to know no dealer will share.
It's going to have less to do with your dealer of choice and more to do with commodities. Certain builds will have options that will be popular and in short supply. See Tremor F-Series Super Duty right now: I can order one, have allocation for a Super Duty, and still not get the truck because the option is in short supply.
 
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Gloff

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Have you taken Last Rites? ;)

Ha, FWIW, I'm an enthusiast as well. We have plenty of reservations already, and I'm the specialist at my store, I'm not here purely as a sales pitch. I'm here as an enthusiast with some insight, if we convert some people to our store, great, but that's not my goal here.
 

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I see. Allocation information is typically confidential, and @XCR440 answered that pretty well already; I'm not sure I would be able to add anything to that. This will be a new process for us as well, and as XCR mentioned, the program is yet to be finalized.
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Bradley Thornton

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I see you have a 2019 Ranger do you understand the low tow rating? Have any good info on why it is so low? Any ideas on what it may take to get the rating up?
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