Serramonte Ford Bronco Specialist to Answer Your Bronco and Ford Questions

[DC9atnight]

Gonna update the OP tomorrow our statement is: We will be honoring X-Plan with a valid pin for any existing customers or switchers from B6G if they notify me before 10/31. Edit: we are of course still honoring our $500 over invoice for B6G members that are not Xplan eligible.

My advice is to not pick Serramonte Ford just because they are going to still honor the Xplan which is standup and awesome. Pick them because Sean is a gear head and enthusiast FIRST and just happens to be a salesman second. Picking a dealership is like picking a contractor for a house remodel. Don’t pick them based on everything going well, pick the one that will find solutions when the shit hits the fan because the shit hit the fan this week. Look how fast we got a response. I’m not sure I totally trust Ford at this point but I feel damn good about Serramonte Ford. My faith and interest are restored. Bring on B&P now that I’m in a better mood!!!!

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[Gloff]

My advice is to not pick Serramonte Ford just because they are going to still honor the Xplan which is standup and awesome. Pick them because Sean is a gear head and enthusiast FIRST and just happens to be a salesman second. Picking a dealership is like picking a contractor for a house remodel. Don’t pick them based on everything going well, pick the one that will find solutions when the shit hits the fan because the shit hit the fan this week. Look how fast we got a response. I’m not sure I totally trust Ford at this point but I feel damn good about Serramonte Ford. My faith and interest are restored. Bring on B&P now that I’m in a better mood!!!!

Thanks DC9!

 

[American Sender]

Thanks DC9!

I am following this. I currently have my reservation through Frontier Ford, but in light of the unavailability of the X plan, I am awaiting their word back regarding any incentives they may be willing to offer.

 

[Natai]

I'd already been planning to move my reservation for the past couple of weeks, and this definitely reaffirmed it was the right decision for me. Just got off the phone with Ford about 10 minutes ago, and I already got a automated email from Serramonte that they've received my reservation.

 

[Chief1301]

Gonna update the OP tomorrow our statement is: We will be honoring X-Plan with a valid pin for any existing customers or switchers from B6G if they notify me before 10/31. Edit: we are of course still honoring our $500 over invoice for B6G members that are not Xplan eligible.

That's Awesome Sean! Thanks!

 

[DC9atnight]

I'd already been planning to move my reservation for the past couple of weeks, and this definitely reaffirmed it was the right decision for me. Just got off the phone with Ford about 10 minutes ago, and I already got a automated email from Serramonte that they've received my reservation.

I love that you got a like from Eric at Kearny Mesa Ford. I hope Eric gets a TON of reservations in So Cal just as I hope Sean gets a ton of reservations in Nor Cal. These guys really support G6!

 

[Natai]

I love that you got a like from Eric at Kearny Mesa Ford. I hope Eric gets a TON of reservations in So Cal just as I hope Sean gets a ton of reservations in Nor Cal. These guys really support G6!

Same here, and I noticed Eric's like as well.
If no one in NorCal stepped up, I would have gone with Kearny Mesa. While I'm sure the drive back would have been fun, the travel down would have been one more expense and logistical issue to work out.

 

[da_jokker]

I am blown away that a California dealer, especially a Northern one, has stepped up to the plate. I have purchases many vehicles in my day and have pretty much lost all faith in California dealers giving a rats a$$ about their customers.

It sounds like Serramonte is steps above and I just wanted to say thank you! I am going to wait until BP so we can talk actual numbers, but do plan on xfering my reservation to you baring some miraculous wake up call from my local dealer.

 

[gdh]

Bronco enthusiasts,

My name is Sean McLaughlin, I am the Bronco Specialist here at Serramonte Ford. Some of you may know me from the Focus RS forums, as I'm sure there is some crossover from that performance world.

I was reading through some posts and saw some bad information, misguided information, and a lot of great information. First and Foremost, we are not marking up any Reservation with our store. We will also fully honor any X-Plan eligible customer. X-Plan Programs are at the discretion of Ford, and as long as they offer it on your model, we will honor it. X-Plan requires that we verify eligibility, so do let us know what sponsor (your company, eligible member club, or Friends/Neighbors Sponsor) you have so we can let you know what we would need.

I have about 10 years experience with Ford here at this store. For those of you who have orders with us, feel free to PM me here, or you can reach out to me at the store (650-755-7007), or email at [email protected].

For everyone: feel free to post your Bronco, Ford, X-Plan, or any other question relating to the Bronco family. While my vehicle preference has always been on-road, I am an enthusiast like many of you here, and look forward to this new truck. I have an Outer Banks on reservation!




10/2/2020 Edit:

Serramonte Ford Bronco6G Pricing

Ladies and Gents, thank you for your patience. Here is what we're going to offer to any B6G member that PM's me before 10/31/2020.

Pricing:
All B6G members with Bronco Reservations with us or converted to us by 10/31/2020, and PM me their name, Reservation number, and email will be eligible.

All Trims, 2 door and 4 door, EXCEPT First Edition will be $500 over invoice if you are not an AZDX Plan Customer. First Edition without a plan pin will be MSRP. We will discuss with individual x-plan holders about the pricing for First Edition.

If you are eligible for a plan program (A, Z, D, or X) we will accept it on any model. Regular Plan rules apply of course, and you must have your pin at time of purchase (when your Bronco arrives at the dealership for delivery).

We wanted to be fair to both plan customers and non-plan customers. We also want to maintain the integrity of the X-Plan program, which should run anywhere from $50-$200 above invoice. We want to make sure X-Plan remains a benefit to those who have the eligibility rather than give a blanket discount that surpasses the program.

Order deposit:
We are not asking for additional deposits beyond the $100 you already committed.

Order Details:
Once we can start conversions in December, we will be reaching out individually to schedule an order consultation to confirm your vehicle colors, tops, options, and accessories. I have yet to discuss accessory pricing, but should have something by conversion time.

Schwag:
We plan to do some additional swag, but the details haven't been hammered out yet. I will update this space when we do have information to share. We wanted to get our pricing out first and foremost, so this took a backseat for a short time.

Other Stuffs:
We have some other communications planned. Prior to the Bronco Specialist role, I did and continue to do most of the special ordering in the store, so I have some extensive experience tracking special orders. Ford is going to use the same tracking system they did when they redesigned Mustang in 2015, and it's more transparent than other model lines. I'll still have a little deeper access to individual orders from our store, so feel free to reach out to me for any updates.


10/20/2020 Edit:

I am keeping the original post unmodified for transparency. As outlined in the beginning of this post, and Ford's Plan rules, all Plan Pricing was and is contingent on Bronco Plan eligibility. In light of Ford's announcement that Bronco will not be X-Plan eligible, we are making the following commitment.

The following applies to all B6G members that are current reservation holders with us, or switch to us and contact me with their reservation info and name before 10/31/2020. This announcement supersedes any previous pricing announcements.

If you are X-Plan: We will honor X-Plan with a valid pin at time of delivery on all trims except First Edition. The calculation will be the same as the program 0.4% below invoice + $275. We will calculate this on the actual invoice price, which includes Destination and Delivery as well as any options that are factory invoiced.

If you are not X-Plan: Our existing pricing offer is still valid $500 above invoice, First Edition is excluded.

A/Z/D Plan Members: Still eligible for plan pricing as of 10/20/2020 on all trims except First Edition.

First Edition: All First Edition are MSRP.

Other Updates:
Bronco Magnets will be mailed out shortly to all reservation holders. We will have more Schwag to come at order conversion time as well!

Thank you,

Sean McLaughlin
Bronco Specialist
Serramonte Ford

change my reservation to you today hope you got emails

 

[bronco38]

BIG thanks Sean.

What goes around comes around. We all appreciate you customer centric approach. In reality it will benefit you heavily in the long run,

Both in the form of referrals from us and cancelled reservations post-delivery will be well-suited for significant ADM in a high demand bronco market

Nevertheless solid business & personal decision!

 

[Gloff]

change my reservation to you today hope you got emails

Got them Gary, thank you!

 

[RHazelton]

Sean,
Well you earned my business as well! I just sent you an email w/ my reservation changed from Future Ford, Concord to your dealership. Please confirm you received.

 

[Gloff]

Sean,
Well you earned my business as well! I just sent you an email w/ my reservation changed from Future Ford, Concord to your dealership. Please confirm you received.

Got it, thanks Rob!

 

[Aboen]

In the Serramonte club as of today

 

[da_jokker]

Not to be a a-hole myself, I feel like a should show a little loyalty and give my current dealer at least a shot at keeping my business... but I'm most likely going to joining the bandwagon like the rest of you folks.

The simple fact that Serramonte and Sean actually knows what a Bronco vs a Sport is, puts them miles above most

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