Soon? Bronco Nation Interiors/Materials Video?

[angrygrizzlybear]

Sounds like Mr. Levine is running their Twitter handle now too. Those guys are full of crap.

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[ColoradoGuy]

Looks like we need another poll... who can guess which will be first... B&P or NB Interior Video?

I'm only sort of kidding.

 

[RedRiverRev]

Marketing and IT are so inept at Ford right now. Remember, underpromise and overdeliver. They should have just revealed the Bronco and then went into radio silence with a handful of in-person events. Just say, "full info coming in 2021" and leave it at that. That way, anything that is released before then is seen as a treat rather than an obligation because you've given the customer arbitrary deadlines.

You don't show how the sausage is made.

 

[jaruss01]

Understand the disastifcation on BN. But you're wasting your time critquing them. Let's be clear, Ford created BN as an external group to absorb any customer complaints, and Ford could leverage off BN to better manage delays. I.e. B&P gets pushed out another month, lets have BN release some information halfway through, so bridge the gap. Ford is controlling all of this. To think BN has delays because of 'video editting' or other reasons is laughable.

BN is being used as the mouth guard and the fall guy. It's Tom with Greg sprinkles.

 

[Used2jeep]

so does this mean next week lol? watch build and price come out first

Which is saying something.

 

[The Frisco Kid]

Makes sense. It should come out before B&P. Ford is likely directing them on release dates, and as before, Ford is using BN as a the mouth guard to take any backlash, and set expectations. So BN releases this next week...the B&P comes out the following week, which is the last week of October. The only thing that irks me is the Moab event from the 28-31st. Im sure Ford does NOT want B&P to release prior to an upcoming event given the overwhelming questions/complaints at the event. Why would Ford want that? The event would just create a platform for people to voice any short-comings on B&P. I have a feeling Ford may pre-announce the B&P at the end of October. I.e they wont actually release it, but will announce WHEN they will release it, and that could mean early in the week following the Moab event - Monday/Tuesday Nov 2nd or 3nd. Just my two cents.

The Nov. 2nd date falls in line with my theory that B&P will release with the last episode of Bring Back Bronco.

 

[jaruss01]

Marketing and IT are so inept at Ford right now. Remember, underpromise and overdeliver. They should have just revealed the Bronco and then went into radio silence with a handful of in-person events. Just say, "full info coming in 2021" and leave it at that. That way, anything that is released before then is seen as a treat rather than an obligation because you've given the customer arbitrary deadlines.

You don't show how the sausage is made.

I agree. But that's not an ideal approach to take down the Wrangler. They need to be ahead of the curve, release as much informatoin as possible early on, and steer people away from buying the competition for a full year leading up to the release. It's a tyrannical move to erase a good portion of a 2020 Wrangler and 4Runner sales and convert those buyers to a 2021 Bronco. Thats why Ford has 165k reservations, not 100k. The negative? Customers getting strung along for a year. That's where we find ourselves now. But hey, it seems like it's working out for them.

 

[Erasmus]

What is TT? So many acronyms. Feels like its internal marketing speak instead of a message to followers of an "independent enthusiast community." ?

TT is tool testing. pre-production for the factory equipment

 

[RedRiverRev]

I agree. But that's not an ideal approach to take down the Wrangler. They need to be ahead of the curve, release as much informatoin as possible early on, and steer people away from buying the competition for a full year leading up to the release. It's a tyrannical move to erase a good portion of a 2020 Wrangler and 4Runner sales and convert those buyers to a 2021 Bronco. Thats why Ford has 165k reservations, not 100k.

But hasn't Ford already admitted that they're beyond capacity anyway? What's the point? It's actually hurting their image more than helping. The return of the Bronco is plenty enough power to elbow into the market space. Journalists have been hyping it like crazy. They should have quit while they were ahead.

 

[jaruss01]

The Nov. 2nd date falls in line with my theory that B&P will release with the last episode of Bring Back Bronco.

Yup, it all seems to round off their marketing calendar leading up to the B&P release.

 

[jaruss01]

But hasn't Ford already admitted that they're beyond capacity anyway? What's the point? It's actually hurting their image more than helping. The return of the Bronco is plenty enough power to elbow into the market space. Journalists have been hyping it like crazy. They should have quit while they were ahead.

Maybe it's hurting their image in the perspective of Bronco reservation holders. But it's great for their stock. They also took in about $16MM plus is reservations in a single quarter.

 

[Judd_Skin]

With how Ford has bungled this entire process, it makes me very nervous to purchase a Bronco this year.

 

[Gamecock]

Maybe it's hurting their image in the perspective of Bronco reservation holders. But it's great for their stock. They also took in about $16MM plus is reservations in a single quarter.

That’s less than an hours worth of revenue for Ford. It also didn’t go to their books...but that amount is completely insignificant even if it had.

 

[Migs1313]

Maybe it's hurting their image in the perspective of Bronco reservation holders. But it's great for their stock. They also took in about $16MM plus is reservations in a single quarter.

When will people understand Ford received $0 from reservations that went to dealers

 

[MrJoe]

I guarantee something is going to drop..... right after I have my coffee.

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