If Ford could Iām sure they would, but I think thereās just so many variables that trying to give an estimate would just be impossible. The ādeadly sinsā are a good overview, but if youāve got a hard top... yeah itās gonna be tough.
This was totally my mindset until... well... until it wasn't. I think right now, at least for me, is a time that I need to vent some frustration. I haven't lost sight of the big picture, but I want to make sure that the world knows... I'm a little bit pissed off right now.Man, I hate to have to make this thread. I 100% get the frustration and disappointment, itās upsetting to not know when we are getting our rides. But I think that stepping back for a little bit of perspective on this whole thing can help people soothe their minds a little bit. Why are we so upset? Itās because Ford did such a damn good job with designing this rig. They couldāve EASILY taken the Bronco name, thrown it on the Sport, and said āHey we did better than Chevy with the Blazer didnāt we?ā They couldāve done a rebadged Ford Everest too. They couldāve done kind of a mix of an Everest and the Bronco that we got that would be more like a 4Runner.
But they didnāt. They went balls to the wall, and gave us the Bronco that probably 95% of us that are still here wanted. They one upped Jeep, made the roof easier to remove and lighter, and added the middle roof panel. They added Sasquatch on all trims. V6 on all trims. They couldāve done a standard launch over reservations, where dealerships wouldāve had literal fistfights over Broncos as soon as they arrived. And right now, Ford is literally paying the price for being a bit too innovative with providing the vehicle we didnāt know we wanted. They have dumped BILLIONS of dollars into Bronco, and so far their return has been a few million dollars in reservations. If there was a way for them to snap their fingers and get everyone their Bronco tomorrow they would do it. But with covid and the absolutely disastrous implications on global supply chains that itās had, the fact that Broncos are still scheduled to start being built in just over a month shows that they are giving it their all. Iām not sure what people expected Ford to say with their statement today, I think any of us who spend enough time here knew that a lot of things are up in the air right now. Ford has definitely been overly optimistic in their statements previously, and I think theyāve had to come to terms that they just need to be truthful in that they really donāt know when a lot of these Broncos will be built. Thatās exactly what todayās statement is, and I can assure you it comes from the heart. Remember that the people at Ford who got this Bronco made are all Bronco enthusiasts themselves, they want their orders too and theyāre going to be wheeling right alongside us down the road. So letās give them a little consideration and understanding for how monumental of a challenge this must be for them.
And I know Iāve said this before, but Iām going to repeat it here. How damn lucky are we to even have the opportunity to buy a Bronco? To be born in the best (Or 2nd and 3rd best for our friends North and South of the border) damn country in the world. To have the means to afford a vehicle like this, to have friends and family members that put up with our constant conversations about a vehicle that only exists in our minds. And of course Iām personally thankful for all of you guys to help kill time while working from home and making this 5 year wait breeze by. Bronco wouldnāt exist without this community, and I want to see a community built on having a damn good time, not this reaction. Feel free to roast me or do whatever but I just had to rant a little bit lol.
Where does this figure come from? Not questioning it, but I haven't seen any stories about Ford's development costs.
I havenāt heard that exact number but I have heard that a new vehicle costs well over a billion dollars to get into production, and Bronco would definitely be a lot higher just due to its unique features.
*Gets instantly banned*
Back in any of the many working years I spent as a road warrior, my least favorite airline was always the one I most recently flew.
This is one of my main takeaways. A few years from now this will all be a great takeaway. Lifeās too short of an adventure to spend it being this mad about stuff.
Yāknow, I donāt think youāre necessarily wrong about this. I just think that Ford was hoping that things were going to improve in the supply chain faster than they have, or at least that things would taper off. Just look at this chart.
Man, I hate to have to make this thread. I 100% get the frustration and disappointment, itās upsetting to not know when we are getting our rides. But I think that stepping back for a little bit of perspective on this whole thing can help people soothe their minds a little bit. Why are we so upset? Itās because Ford did such a damn good job with designing this rig. They couldāve EASILY taken the Bronco name, thrown it on the Sport, and said āHey we did better than Chevy with the Blazer didnāt we?ā They couldāve done a rebadged Ford Everest too. They couldāve done kind of a mix of an Everest and the Bronco that we got that would be more like a 4Runner.
But they didnāt. They went balls to the wall, and gave us the Bronco that probably 95% of us that are still here wanted. They one upped Jeep, made the roof easier to remove and lighter, and added the middle roof panel. They added Sasquatch on all trims. V6 on all trims. They couldāve done a standard launch over reservations, where dealerships wouldāve had literal fistfights over Broncos as soon as they arrived. And right now, Ford is literally paying the price for being a bit too innovative with providing the vehicle we didnāt know we wanted. They have dumped BILLIONS of dollars into Bronco, and so far their return has been a few million dollars in reservations. If there was a way for them to snap their fingers and get everyone their Bronco tomorrow they would do it. But with covid and the absolutely disastrous implications on global supply chains that itās had, the fact that Broncos are still scheduled to start being built in just over a month shows that they are giving it their all. Iām not sure what people expected Ford to say with their statement today, I think any of us who spend enough time here knew that a lot of things are up in the air right now. Ford has definitely been overly optimistic in their statements previously, and I think theyāve had to come to terms that they just need to be truthful in that they really donāt know when a lot of these Broncos will be built. Thatās exactly what todayās statement is, and I can assure you it comes from the heart. Remember that the people at Ford who got this Bronco made are all Bronco enthusiasts themselves, they want their orders too and theyāre going to be wheeling right alongside us down the road. So letās give them a little consideration and understanding for how monumental of a challenge this must be for them.
And I know Iāve said this before, but Iām going to repeat it here. How damn lucky are we to even have the opportunity to buy a Bronco? To be born in the best (Or 2nd and 3rd best for our friends North and South of the border
great positivity.
