Thank you Bronco 6G and shame on Ford

[Duke.Roughneck]

Is there any point in which Ford dealers are going to get educated on the Bronco? I've dealt with two different dealers during this process and thanks to this forum (as mostly a lurker), and I knew more than both of them. I've decided to convert my day 1 reservation to a 2022MY for various reasons and went to my dealer to do so today. They tried to tell me that I need to cancel my 2021 reservation and rebook a new 2022 reservation. Had I not been lurking this forum, I would have done just that, since the dealer is supposed to know what they're talking about. Luckily after "checking with their manager" for the third time, he agreed that I could convert my existing reservation to an order, but they wouldn't build it until 2022's are ready. When mentioned a code 99, he looked like a deer in headlights!

I feel like Ford has fumbled this thing from start to finish. If I haven't been wanting a Bronco since I was 4 years old, I would have been long gone by now.

ETA: yes, I blame Ford AND the dealership. Ford has fumbled this launch since the beginning, and the lack of knowledge at the dealership level is one more to add to the list. I get they don't own the dealerships, but if they represented my brand, I'd make sure that basic knowledge of the process is forced upon them.

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[TheKim]

Most dealerships are supposed to have at least one sales rep that went through a Bronco training class, as well as contacts at Ford for any questions or situations that they're not aware of.
However, dealerships and salespeople in general, don't care or have the motivation to give a damn.
The Bronco isn't going to be what makes them bonuses or huge commission, so why even try?

 

[Bud2020]

Did you get the TruCoat for $500, though?

 

[BroncOBabe2.7]

Is there any point in which Ford dealers are going to get educated on the Bronco? I've dealt with two different dealers during this process and thanks to this forum (as mostly a lurker), and I knew more than both of them. I've decided to convert my day 1 reservation to a 2022MY for various reasons and went to my dealer to do so today. They tried to tell me that I need to cancel my 2021 reservation and rebook a new 2022 reservation. Had I not been lurking this forum, I would have done just that, since the dealer is supposed to know what they're talking about. Luckily after "checking with their manager" for the third time, he agreed that I could convert my existing reservation to an order, but they wouldn't build it until 2022's are ready. When mentioned a code 99, he looked like a deer in headlights!

I feel like Ford has fumbled this thing from start to finish. If I haven't been wanting a Bronco since I was 4 years old, I would have been long gone by now.

I believe it's been mentioned before that a lot of salesmen and dealerships are getting fed up with the Bronco as they aren't making a dime off of them yet and without a commission to be made at this point they really aren't interested in catering to the multiple phone calls, emails and demands of reservation holders. Not saying all of them, and my salesman isn't one of them, but I can see this happening. My point is, perhaps Ford is releasing the info to the dealerships and maybe they just aren't interested enough to really pay attention or care about it? The bronco isn't everyone's favorite vehicle and it can be hard not to get tunnel vision on this forum. Again, it's not in Ford's best interest to leave their customer facing representatives without information or training so why would they intentionally withhold information? Your dealership probably just doesn't care enough to research unfortunately....

 

[Toccoa]

Ford doesn’t own the dealerships. So, maybe “Shame on [specific dealership]” would be a better title.

 

[VelocityBrew]

Anyone who does an hour of research on any purchase they make is going to generally have more knowledge of that product than a sales associate.

Case and point I taught my sales associate how to roll down the windows from the outside of my Honda, and roll them back up from the outside as well.

Not everyone cares about the G.O.A.T. modes or what the suspension differences are. Most don't care.

 

[lobbs611]

Not exactly Ford's fault. The information has been put out there but the dealers are a separate entity from Ford. If they don't want to educate themselves that's on them. They're the ones missing out on sales down the road.

 

[myrealname123]

Is there any point in which Ford dealers are going to get educated on the Bronco? I've dealt with two different dealers during this process and thanks to this forum (as mostly a lurker), and I knew more than both of them. I've decided to convert my day 1 reservation to a 2022MY for various reasons and went to my dealer to do so today. They tried to tell me that I need to cancel my 2021 reservation and rebook a new 2022 reservation. Had I not been lurking this forum, I would have done just that, since the dealer is supposed to know what they're talking about. Luckily after "checking with their manager" for the third time, he agreed that I could convert my existing reservation to an order, but they wouldn't build it until 2022's are ready. When mentioned a code 99, he looked like a deer in headlights!

I feel like Ford has fumbled this thing from start to finish. If I haven't been wanting a Bronco since I was 4 years old, I would have been long gone by now.

When we talk to the "Bronco Specialist".

 

[Headsong]

Lighten up. This is YOUR hobby, not theirs. As Amanda points out, sales folks and dealers aren't making squat yet. I've been OVER cautious about contact and questions, knowing that if I become a PITA, it'll bit me. Yes we know more. We've devoted a year to this for some...They're trying to sell what's out their window. Be kind.

 

[BossMann]

Did you get the TruCoat for $500, though?

Or the blinking brake light for $400?

 

[Old Guy]

I think you are mixing Dealers and Ford. They are not the same, though bound together. Sounds like you are unhappy with your dealers level of knowledge, and that is not really a Ford issue.

Ford has outlined the ordering process and model 21/22 model years in the communications I have received. What is on 6G, is just that information discussed, reformatted and maybe added on, as some dealers have added additional clarification.

The issue is fluid and confusing, and maybe Ford could have communicated better, and maybe not. Whether people like it or not, Covid has changed the world, and it has affected the business world in many ways, often times in ways we cannot perceive from the outside looking into a giant corporation like Ford Motor Company.

 

[DaBronCo33]

What would have happened if you cancelled and rebooked, though? How was this a bad option?

 

[Carolina Jim]

Anyone who does 2 minutes of research on any purchase they make is going to generally have more knowledge of that product than a sales associate.

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