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A fascinating and accurate retelling of the last days of Bronco as delivered by Ford salesman Jack Baruth who worked the floor, slinging that metal in 1996.
Snippet from the article you should read:
" In 1996, Ford sold about 28,000 Broncos. This was the same year the Explorer finally cracked 400,000 units, the vast majority of them XLT trim or above, and each one carrying a healthy markup over the Rangers from which they were unashamedly derived.
The Ford dealership where Rodney and I worked sixty-five hours a week to earn thirty grand a year stocked at least four Medium Willow Green Explorers with the XLT 945A Popular Equipment Package (PEP 945A) at all times and sometimes even a Medium Willow Green Explorer XLT with the lowbrow, cloth-seat PEP 941A, but we did not, I repeat, we did not stock the Bronco. In fact, during my year at the dealership, I only saw two brand-new Broncos come on the lot.
There was a reason for that."
https://www.thetruthaboutcars.com/2015/10/no-fixed-abode-last-days-bronco/
FWIW: here is a Medium Willow Green Explorer circa 1996.
Snippet from the article you should read:
" In 1996, Ford sold about 28,000 Broncos. This was the same year the Explorer finally cracked 400,000 units, the vast majority of them XLT trim or above, and each one carrying a healthy markup over the Rangers from which they were unashamedly derived.
The Ford dealership where Rodney and I worked sixty-five hours a week to earn thirty grand a year stocked at least four Medium Willow Green Explorers with the XLT 945A Popular Equipment Package (PEP 945A) at all times and sometimes even a Medium Willow Green Explorer XLT with the lowbrow, cloth-seat PEP 941A, but we did not, I repeat, we did not stock the Bronco. In fact, during my year at the dealership, I only saw two brand-new Broncos come on the lot.
There was a reason for that."
https://www.thetruthaboutcars.com/2015/10/no-fixed-abode-last-days-bronco/
FWIW: here is a Medium Willow Green Explorer circa 1996.
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