The Last Days Of Bronco (1996 edition)

[Mattwings]

Good article. I loved my Broncos (2 Bronco IIs and one Full size 1990). 2 doors killed it, not the Explorer. I also had a 1997 F150. It was better than the prior design in every way. It’s funny looking back, but in those days and for a long time Jeep Wranglers sold in low volume, so Ford and other manufacturers didn’t compete, because the $ was in the mid size SUVs. I have worked with a lot of dealers in my day, antiquated business model! The new Bronco shows why it is so hard to change both for the manufacturer and the dealer. Thanks for sharing!

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[Beef78]

This is a great article.

 

[vrewald14]

That's a really intriguing article. I agree with most points.

I felt like I was left hanging though! Like - there HAS to be more to the story!

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