da_jokker

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Yeah What sucks is you sales tax AND yearly DMV reg is based on sales price.. not after the fact rebates. (At least in California).


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volkswaben

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Ok, I’m a bit confused. I have a first day reservation and an looking to order in August. I have a reservation for a base, but am looking to get a base with SAS. According to the chart I would get Both column A & B, correct? Would changing to advanced 4x4 affect my PP as an early reservation holder? Thanks in advance.
 

OregonHighlander

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Ok, I’m a bit confused. I have a first day reservation and an looking to order in August. I have a reservation for a base, but am looking to get a base with SAS. According to the chart I would get Both column A & B, correct? Would changing to advanced 4x4 affect my PP as an early reservation holder? Thanks in advance.
Have you ever placed an order? (sounds like you just have a reservation) If not, the way I understand it, you would not get both. You may not get any. Read all the details and fine print. There were order placement cutoff dates to qualify for price protection.
 
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RagnarKon

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Ok, I’m a bit confused. I have a first day reservation and an looking to order in August. I have a reservation for a base, but am looking to get a base with SAS. According to the chart I would get Both column A & B, correct? Would changing to advanced 4x4 affect my PP as an early reservation holder? Thanks in advance.
If you have not yet placed an order yet, then none of this applies to you, as the details in post is for 2022MY only.

We do know that early reservation holders will be price protected through 2023—Ford has committed to that already—but don't have any details about how exactly that will work yet. I would assume Ford will offer a price protection certificate that is based off your reservation or pre-Oct 1st, 2021 order. BUT, that's just speculation on my part at this point.

I do plan on creating an equivalent 2023MY post once Ford releases those details though.
 

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RagnarKon

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PSA for those who are watching this thread....

Today Ford announced the second round of price increases for 2022MY.
  • Base - $500
  • Big Bend - $500
  • Outer Banks - $500
Black Diamond, Badlands, and Wildtrak have not seen any price increases.

For the vast majority of us, these price increases will be covered under the standard retail price protection, and is nothing more than something to take note of when you go to pick up your vehicle. (Basically, check your dealer's math.)

I do not know if this invalidates PGM#38446 yet and if a new program was created cover these new prices... trying to get that info but still early in the morning and almost everyone I've talked to is either still drinking coffee or busy preparing for the 2023MY F-150 launch next week. Once I have that information I'll update my first post. First post has been updated, and is correct to the best of my knowledge.
 
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Chirico

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One quick question I have.

This price protection is for DEALER or directly to the reservation holders?

My agreement with my dealer is dealer invoice and they are keeping their promise but refused to do any with the price protection.
Selling price is based on MY 22 dealer invoice. (So I am still paying for my BD modular bumper)
I am an early reservation holder and there is already certificate for MY22 price increase under my ford account.

My dealer says the certificate goes directly to them and they don’t think they need to honor it to me since they are selling it with invoice price (MY22 though).

Is that true?
The certificate goes directly to the dealer and they are not obligated to honor it to the reservation holder?

My dealer has been good and I still like them.
Just trying to understand what I deserve with the price protection from FORD.

much appreciated,
G
 
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RagnarKon

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One quick question I have.

This price protection is for DEALER or directly to the reservation holders?

My agreement with my dealer is dealer invoice and they are keeping their promise but refused to do any with the price protection.
Selling price is based on MY 22 dealer invoice. (So I am still paying for my BD modular bumper)
I am an early reservation holder and there is already certificate for MY22 price increase under my ford account.

My dealer says the certificate goes directly to them and they don’t think they need to honor it to me since they are selling it with invoice price (MY22 though).

Is that true?
The certificate goes directly to the dealer and they are not obligated to honor it to the reservation holder?

My dealer has been good and I still like them.
Just trying to understand what I deserve with the price protection from FORD.

much appreciated,
G
The price protection certificates that are apart of the two programs are for customers only. Dealers do not get any cut of that… the rebate gets passed directly to the customer.

Retail price protection is for both the dealer and the customer. The customer gets the difference in the MSRP and the dealer gets the difference in dealer invoice price.

For both of the price protection programs, the dealer can either reduce the purchase price of the vehicle, or they can charge the customer full price and reimburse the customer after delivery. For the price protection programs the check will come directly from Ford. For retail price protection the check will come from your dealer.

Keep in mind this is only when your dealer is charging MSRP. Ultimately the final price is whatever you agreed with the dealer on. So if you agreed upon dealer invoice, then that’s the agreement, and that’s what you get.
 
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TiFi

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The price protection certificates that are apart of the two programs are for customers only. Dealers do not get any cut of that… the rebate gets passed directly to the customer.

Retail price protection is for both the dealer and the customer. The customer gets the difference in the MSRP and the dealer gets the difference in dealer invoice price.

For both of the price protection programs, the dealer can either reduce the purchase price of the vehicle, or they can charge the customer full price and reimburse the customer after delivery. For the price protection programs the check will come directly from Ford. For retail price protection the check will come from your dealer.

Keep in mind this is only when your dealer is charging MSRP. Ultimately the final price is whatever you agreed with the dealer on. So if you agreed upon dealer invoice, then that’s the agreement, and that’s what you get.
 

TiFi

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I need some help here.

reservation date 07/15/2000

wildtrak model at time of reservation
Upgrade to HOSS is the only change I ever made

picked up my bronco yesterday and only $695 price protection

Is this correct ?
 

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RagnarKon

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I need some help here.

reservation date 07/15/2000

wildtrak model at time of reservation
Upgrade to HOSS is the only change I ever made

picked up my bronco yesterday and only $695 price protection

Is this correct ?
Easiest thing to do is just build your exact configuration today on Build & Price. Your Wildtrak should have costed $2,445 less than what is listed as today.
 

centra28

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I just wanted to say thank you for this thread, it was very helpful. I made my purchase this Saturday, and the dealer applied the price protection w/o any fuss or work on my end!
 

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Most on here have reservations and work the flow chart easily. I do not have a reservation and placed an order December 2021. I had the dealer change only the color at the end of March. It seems like I would still be protected from mid year price increase because I kept the rest of the order the same (no change in trim, package, etc). BUT the flow chart makes it look like I don't receive price protection. Any clue if I still have price protection for the non reservation 12/21 order with color change done on 3/23/2022?
 
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RagnarKon

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Most on here have reservations and work the flow chart easily. I do not have a reservation and placed an order December 2021. I had the dealer change only the color at the end of March. It seems like I would still be protected from mid year price increase because I kept the rest of the order the same (no change in trim, package, etc). BUT the flow chart makes it look like I don't receive price protection. Any clue if I still have price protection for the non reservation 12/21 order with color change done on 3/23/2022?
Oh.... whoops!! Good catch. You do get the retail price protection, my bad.

One of my "No" lines disappeared after I edited the flow chart to include details regarding the July price increases from two weeks ago. Just fixed the flow chart, should make more sense now.
 

BenderSquatch

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Well, I'm SOL on price protection. 😒 Reserved Big Bend on 8/16/2020. Then on 3/16/2021, my dealer rep asked for my build so as to meet the ordering deadline and avoid Ford canceling my reservation and essentially bopped to the back of the line; but I reiterated I wanted a modular top and was willing to wait till they're available in 2022 (didn't get available).

Since he insisted that the build will prevent Ford from canceling my reservation, I sent him an OBX build in AMB, I was gravitating towards, at the time.

Come 2022 I decided to go with the original Big Big Bend I had reserved but with Lightning Blue due to the 86ed AMB. Apparently, that is a no-no for @FordMotorCompany, according to their marketing call center rep. They offered me a $100 gift card for my troubles. 🙄

My order gets here in a couple of weeks and the whole ordering process with @FordMotorCompany and their dealers running roughshod with their communications stinking up the experience.

So, this Bronco journey is very anticlimactic for many original reservation holders for a myriad of reason, and Ford and their dealers need to shape up, or they're gonna go the way of Kodak and Blockbuster.

It's hard to recommend a product or company with these kinds of customer experiences that Bronco reservation holders and buyers have had to take from the whole disjointed execution with communication, pricing, ADMs and dealer malfeasance over the last two years
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