Theory on why there’s only 4-doors at the dealer events

Bestdayever

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I was talking with my dealer/friend yesterday. He was saying Ford is not building his Dealership Demo, 4door Rapid Red Wildtrak until mid-May. He didn't expect to see it until late June. He was saying Ford makes the decision on what gets sent to the Dealer. He had no say on anything.:rolleyes:





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Thed

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Or because most people buy four doors and they knew that a majority of people would want to see it?
 

toymaster

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And it's easier to get more people in and out of them during the test rides/drives etc. 🤷‍♂️
Yep, if people saw what a inconvenience it is to use the back seat in a 2 door, the order numbers would fall through the floor.
 

Hey19

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Four doors for the win! Sell them all one!
I'll happily watch them roll by in my 2-door...
 

HoosierDaddy

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It’s the tops.

Almost every 4 door on the road show is a soft top. 2 door is hardtop only.

The reason that they say the 2 door itself is a commodity constraint is only to cover their ass because if the MIC top isn’t ready, then there could be delays in unloading any 2 door. Just saying - IF.

At least on the 4 door, they could roll out the soft tops first if there’s a break glass in event of emergency situation.

I have a feeling that whatever they are fixing on the mod top may carry over a bit to the MIC top and they are still finalizing it. Not saying it will cause delays, just saying that’s there could easily be a connection between what we are seeing and hearing. Either that, or maybe they are holding back from putting them on all these pre-production trucks.

it’s certainly very odd that most orders will be hardtops, yet they choose the soft tops as a common representative to market the bronco at these road shows. Certainly makes ya think.

If Ford thinks more people are buying the 4 door and sends out 4 doors to the road show, then why have 90% of them equipped with a soft top when only 10% of people are getting the 4 door with a soft top.
I'm absolutely on board with the idea that it is a hard top supplier issue. Nothing more than a gut feeling, but all the issues with the MIC early on, the MODTOP recently, and the whole "4 door standard soft top" thing has been a surprise since day 1. I've just been carrying this bad feeling about the the hard top on the 2 door also for quite awhile.



I am certain it will never happen, but I'd take a temporary soft top over another delay if it is a MIC hard top supply issue.
Hell, get it to me this summer and I'll rock the bimini top for awhile....just get it here already!!!! LOL
 

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I was talking with my dealer/friend yesterday. He was saying Ford is not building his Dealership Demo, 4door Rapid Red Wildtrak until mid-May. He didn't expect to see it until late June. He was saying Ford makes the decision on what gets sent to the Dealer. He had no say on anything.:rolleyes:
Exactly. Dealers can only put in orders, then the big machine at Ford takes over.
 

Razorbak86

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That's a good a theory as any. :)
Occam’s Razor, people. @Squatch addressed this in his ‘Metro Ford Miami Broncos’ thread yesterday...

@Squatch
Were you able to ask any of the Bronco people about the two-door not being driven to these demos?
It's just personal preference for traveling with co-workers on a long trip. More people will opt for more room. They have to take all of their luggage with them and the Broncos have no roof racks.
 

DustyBronco

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Ford is pushing the 4 door hard. Look at the 5 custom builds in Moab, all 4 doors. I think they expected the four door take to be much much higher.

many of these dealership events are showing only 4 door rigs.
 

jaruss01

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I was talking with my dealer/friend yesterday. He was saying Ford is not building his Dealership Demo, 4door Rapid Red Wildtrak until mid-May. He didn't expect to see it until late June. He was saying Ford makes the decision on what gets sent to the Dealer. He had no say on anything.:rolleyes:
Ding ding ding

see my last post

Wildtrak standard with MIC top

I think if we start to see demo Broncos where 90% are soft tops like we are with the road show cars we should start to worry a little bit about minor MIC top delays. Same could be said for the absence of wildtraks or first edition. Or better yet a 4 door first edition with a soft top is equally as telling
 

WCP-82

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The events say “Come meet the Bronco family”. However, the best part of the family is missing (2DR). For the southern tour, uncle Sasquatch didn’t even get the invite. Not cool.
Yep. Went to the Cleveland event. FE 4 door with soft top. BL 4 door with soft top and leather interior so carpet floors and power seat. Might as well be an FE riding on 33". My 2 door BL order is in. I'm within dealer allotment. I just want to put my ass in the seat of something close to what I'm dropping $50k plus on.
 

JaxGtc

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I think it is just basic marketing. Probably 70% of sales will be 4-door, they are just putting on display what most people likely want to buy. Thats not an indictment on the 2-door, I get where folks want to see one up close. I just don't see an ulterior motive at play.
 

Erock

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I think it has to do with the 4 door shows off all of the options (except cup holders) ... and you can just visualize a stubby version of it if you kinda squint a hold your head slightly tilted. 😉
 

Fordmanbob

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Or because most people buy four doors and they knew that a majority of people would want to see it?
Best theory yet
 

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