Theory on why there’s only 4-doors at the dealer events

ScrunchFace

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It seems like every dealer event I see only has 4-doors. I think Ford is holding back with the 2-doors because if people start seeing them both together, there’s going to be a wave of order changes to the 2-door before the 8 April deadline 😜.
Factual 🕵️‍♂️





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Jr87mustang

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Or because most people buy four doors and they knew that a majority of people would want to see it?
This is exactly right. The 4 door sells. It costs more money and it fits more people lives. Simple answers.
 

Tomd90BII

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Just a thought. A lot of people are saying 4 doors are what most people are going to buy. This is true, but I think you're going to ensure that by only demo'ing 4 doors at the dealers.... you would think they would push the 2 door more to even out the sales.
 

TNcoupe

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Just a thought. A lot of people are saying 4 doors are what most people are going to buy. This is true, but I think you're going to ensure that by only demo'ing 4 doors at the dealers.... you would think they would push the 2 door more to even out the sales.
They don't want to even out the sales. Four doors have a larger profit margin.
 

Blaven

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The more I see the 4 door versions, the more it reminds me it looks nothing like a Bronco. The Bronco was always a 2 door and what it looks best as. I had originally ordered a 4 door last July but in the end switched it to a 2 door.
 

mpmcgaughey

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At the 3:48 mark the say that 75% of orders were for 4 doors so it makes me happy that we’re part of the 25% 😉👍🏻
 

Gamecock

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The more I see the 4 door versions, the more it reminds me it looks nothing like a Bronco. The Bronco was always a 2 door and what it looks best as. I had originally ordered a 4 door last July but in the end switched it to a 2 door.
I see what you’re saying...the more I see the 2 door, the more it screams “Bronco II”. It just doesn’t work.....glad they have the 4 available as it is the better of the two be far...
 

Rover72

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They should be sending both a 2 door & a 4 door to these events so customers can better choose.

If they are sending only 4 door it is by choice and more than likely to Fords benefit. The only reason that makes most corporate sense is profit.

The other theory why 2 door is missing at these events that many are putting forward about MIC top issue or other constrained item makes some sense and seems highly unlikely given Ford is manufacturing product now and should have some 2dr supply to show for the benefit of the consumer.

Perhaps they are doing 4 door builds and then 2 door builds separate. The 4 door version was built first so that is what rolled out and was ready to show off. Kinda crazy no 2 doors to see???
 

Sighlense

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At the 3:48 mark the say that 75% of orders were for 4 doors so it makes me happy that we’re part of the 25% 😉👍🏻
Crazy how low Lightning Blue ranked. I would have chosen it had it been an option on the lower trims.
 

flatlander40

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Although it seems to be the sentiment, I don’t think that sending a few 2-doors out there for the public to see will hurt Bronco sales lol
 

GToddC5

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They should be sending both a 2 door & a 4 door to these events so customers can better choose.

If they are sending only 4 door it is by choice and more than likely to Fords benefit. The only reason that makes most corporate sense is profit.

The other theory why 2 door is missing at these events that many are putting forward about MIC top issue or other constrained item makes some sense and seems highly unlikely given Ford is manufacturing product now and should have some 2dr supply to show for the benefit of the consumer.

Perhaps they are doing 4 door builds and then 2 door builds separate. The 4 door version was built first so that is what rolled out and was ready to show off. Kinda crazy no 2 doors to see???
I'm think it has everything to do with Ford telling their customers what they want, so to speak. Many of us were pushed into models and trims that we wouldn't have otherwise chosen, if we were truly able to spec out exactly what we wanted. They absolutely want to sell as many high dollar combos as possible. I for one, spent way more than I should have to get the 7MT and High package, but they didn't suck me into the 4 Door.
 

Dads_bronze_bronco

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Agree - they got the mix wrong, and are trying to sell what they have more parts for / not sell what they don’t have enough parts for.

These dealer events are 2022 pre-sales.

This is how dealers and manufacturers skew buyers into white, black or gray four door mid models with automatic transmissions.
 

Badmommallama

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What do you mean I can't get power seats?
The seats don't fold flat?
No tailgate?
No soft top?
Where are the A/C vents?
The fuel tank only holds how much?
etc etc :confused:
Power seats had me initially pick a 4 door. But this is my midlife crisis vehicle. They are nice, but I would just keep my SUV if it was going to be a vehicle for the fam. Most people who have chosen a 2 DR are aware of all of the things you mentioned. I just don't get the negativity.

Seat don't fold flat...meh, not really a deal breaker, I don't need to sleep in it.

No tailgate? You mean the slide out? It's alright, not hauling an abundance of groceries or junk in this thing, it will be for fun.

No soft top? Well, not as the standard option, but I have already seen they are available, I will be grabbing one aftermarket. Big deal.

Rear A/C vents? I mean, it's not that big, pretty certain it will manage.

Fuel tank holds 16.9 gallons, by your attitude you would think it held 5.

Why criticize the choices by other people? Obviously a 2 DR is not for you. You do you, Boo. We'll be fine.
 

jay-rod427

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I'm just glad they're consuming less of the parts needed for my 2dr!
 

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