These prices are CRAZY! $110K Bronco?! Video

[icd70]

Has anybody seen this Video that OSR Garage did on a local dealer markups. They have 6 or seven Bronco's sitting on their lot for sale! How can a dealership have that many Bronco's that are suppose to be Custom Ordered on their lot? Ford is going to have a problem with maintaining brand loyalty long term with their hardcore base if they let this continue. Every time I see a bunch of Bronco's on a dealer lot all I am thinking about is how many fanboy's got screwed over by that dealership.
It is really sad and maddening to see this happening.





Sorry if someone already posted this link. I couldn't find it. (given the few views it has gotten I doubt it.

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[Baddie64]

MSRP and not one red cent more.

 

[RagnarKon]

Well… as much as I’d like to say that I would strictly only pay MSRP… I’ll be honest.

If it means it could get it in the next few weeks I might go $1000 above MSRP. Maybe even $2000 if you catch me during a moment of weakness. But it would have to be literally my exact build.

Beyond that… MSRP.

I‘m weak, forgive me.

 

[icd70]

MSRP and not one red cent more.

I agree. I'm one of the lucky ones from Granger that is getting my Bronco this year so I'll pay under MRSP. I was really tempted not to do it because I have to drive it over 1k miles home but now I'm so glad I hung in there because My local dealer wouldn't guarantee and now they are marking up 10k plus

 

[Red Mountain Pass]

Dear Karens,

FORD's message is this...

 

[icd70]

Dear Karens,

FORD's message is this...

Roger That!
I don't mean to be hypocritical as I am still going to buy one... I was just shocked at the number and the amount.

 

[vrtical]

 

[icd70]

WOW

 

[Rosalieee]

I paid over MSRP… and probably would do it again

 

[Lab00Rat]

This is what Ford wants. Don't be fooled.

 

[dingle87]

Honestly, I’m starting to think 2023 isn’t so bad. Ford gets their production dialed in (I hope) and the Bronco becomes a mass produced vehicle like it truly is. I don’t need to be first on my block. Just gives me time to save money and avoid the dealer rug pull/shenanigans.
Good luck to all you 22MY orders.

I think it’s about time to kick the can down the road, 99 the order and wait to see if the environment changes.

 

[ATLUTDFAN]

That is crazy money!!!

 

[icd70]

This is what Ford wants. Don't be fooled.

I'm sure they don't think it's a bad thing.

 

[Compta38]

I paid over MSRP… and probably would do it again

being weak is nothing to gloat about.

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