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[Carolina Jim]

With the Maverick going into production first, we're about to be inundated with rumors, info, renders, spy shots, and specs for that vehicle. In addition we've recently learned there's about to be a whole herd of different vehicles called Bronco.

Probably most of us are here to find out about U725, previously known as the MY2021 Ford Bronco.

Just as "Ranger" has its own thread, so should Maverick - and U725! Of course, it would seem more natural if we could find out what U725 is actually going to be called.

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[Jalisurr]

Did I miss something? Where did we learn that there is going to be more than just the 'Ford Bronco' (U725) and the as yet unnamed small rugged crossover?

I agree that the unnamed crossover may need its own subforum though.

 

[Carolina Jim]

TimberWolf775 posted: “Worst kept secret ever.... Ford Motor Company is about to launch a New (ish) brand to compete model for model with Jeep. You guessed it...Bronco is going to be it's own Brand with multiple models.”

Carmaker1 responded: “Depending on how you phrase it, this is a very accurate claim. The Bronco insignia and B R O N C O in lettering will be on these vehicles in very visible places. Such as grilles, steering wheel airbag covers, dash, and etc.”


Consensus seems to be Ford will make a Bronco X, a Bronco Y, and a Bronco Z...maybe more.

 

[Jalisurr]

Well, it'll be interesting to see if that does end up being the case. If it means we can have both a Bronco 'Rock Monster' with a SFA and a Bronco 'Raptor' with a long travel IFS and maybe even a giant beast for Midnight Blue...everybody wins?

 

[Stampede.Offroad]

...
Consensus seems to be Ford will make a Bronco X, a Bronco Y, and a Bronco Z...maybe more.

A sub forum for threads about other Ford models would work. Hopefully none of them will actually carry the Bronco name. Not exactly "off topic" and a rough equivalent of "the competition".

I for one use the "BroncoBronco" moniker to mock the very idea that 'Bronco' will be a brand and the vehicle we're here to talk about will only be launched after some other unibody crossover model will be the first vehicle launched in 25 years to carry the Bronco name. That would be a massive mishandling of the intellectual property after what GM did, and I find it hard to believe Ford would be so oblivious as to repeat that with their own iconic model name.

It's a dumb and annoying naming convention in the Transit, and they purposely avoid doing it in the other iconic model lines like F-series and Mustang. Why they would think it was a good idea for Bronco, I cannot fathom.

 

[HTX1811]

I get it now. Just like Jeep.
Jeep Wrangler.
Jeep Compass.
Jeep Cherokee.
ETC.

Bronco Scout. Edit - Not using the Scout name.
Bronco Sport.
Bronco Outer Banks.
Bronco Big Bend.
Bronco Mall Crawler.
Bronco SVT Raptor.
Bronco Suburban Mom Soccer Grocery Getter.
ETC.

Truly an attempt to target the entire Jeep brand not just the Wrangler like most thought.

 

[JimmyDean]

I get it now. Just like Jeep.
Jeep Wrangler.
Jeep Compass.
Jeep Cherokee.
ETC.

Bronco Scout. Edit - Not using the Scout name.
Bronco Sport.
Bronco Outer Banks.
Bronco Big Bend.
Bronco Mall Crawler.
Bronco SVT Raptor.
Bronco Suburban Mom Soccer Grocery Getter.
ETC.

Truly an attempt to target the entire Jeep brand not just the Wrangler like most thought.

If they do go this route, which I don't think is a problem really, then they screwed up. If you go this route, then the Bronco Bronco (as Stampede calls it) should have been out first, and for a bit of time to build the Bronco name before you start bringing out things like the Baby Bronco.

 

[Stampede.Offroad]

I get it now. Just like Jeep.
Jeep Wrangler.
Jeep Compass.
Jeep Cherokee.
ETC.
...

Except it isn't.

It's like calling them this...

Jeep Wrangler
Jeep Wrangler Cherokee
Jeep Wrangler Compass

Ford Bronco
Ford Bronco Maverick
Ford Bronco Courier

Ford Transit
Ford Transit Connect

It's confusing and annoying. And it brings up the question why the pickups and sports cars aren't named this way if it's such a great idea...

F-450
F-350
F-250
F-150
Ranger (why not F-100?)
Courier ? (why not F-50?)

Why isn't the electric car a Mustang [fill in the blank]?

Because it's a bad idea and it would upset the enthusiasts who feel passionately about those model names. That tells you how much Ford cares about Bronco and Bronco enthusiasts if they really do this to the Bronco name ...

 

[TeocaliMG]

It's confusing and annoying. And it brings up the question why the pickups and sports cars aren't named this way if it's such a great idea...

F-450
F-350
F-250
F-150
Ranger (why not F-100?)
.

Though I don't disagree with your main point, the Ranger totally should have been dubbed the F-100, even if it was still called the "F-100 Ranger" solely for the marketing purpose. If Ford did that it would offer another shield for marketing, it would have made F-series nigh invulnerable to being unseated, at least for the next decade.

As for the Bronco, I'm completely torn... I love the idea of an off-road brand for Ford, and the Bronco makes a lot of sense for that, at the same time your analogy about the Wrangler is correct... Regardless Ford has great brand DNA for trucks so it is not too difficult to imagine building significant off-road/adventure cred over time either. The Raptor as a name is a great case study of this already. On the other hand there was a time when Ford had the Bronco, and the Bronco 2, though it was still a Ford Brand it was cool to have a "family" of Broncos. If there was a way to really differentiate the flagship Bronco from the rest of the family like the Wrangler does for Jeep then I would be 100% on board. I trust that Ford will have people more creative than I to come up with the names. Regardless of what they call it/them i'm excited that the market is getting multiple options.

 

[HTX1811]

I don’t think they will drop the Ford part like Jeep does not have the parent company in the name. So they will be a Ford Bronco A, Ford Bronco B, etc.

We all know it’s not a Jeep Wrangler Cherokee or a Jeep Wrangler Compass etc. It’s always been that way.

They are going to use the Bronco legacy to launch the new tough off road enthusiast line. Too bad BroncoBronco won’t be first.

No need to drop Ford from the name on a new line.

 

[dgorsett]

I don’t think they will drop the Ford part like Jeep does not have the parent company in the name. So they will be a Ford Bronco A, Ford Bronco B, etc.

We all know it’s not a Jeep Wrangler Cherokee or a Jeep Wrangler Compass etc. It’s always been that way.

They are going to use the Bronco legacy to launch the new tough off road enthusiast line. Too bad BroncoBronco won’t be first.

No need to drop Ford from the name on a new line.

It is a big enough PITA using Cherokee and Grand Cherokee

 

[Carolina Jim]

"A rose by any other name..." I don't think the naming convention by itself would hinder me from owning a U725 - but this whole roll-out seems a bit shaky. Starting with having an American icon reinvented by a bunch of Aussies. Ford is really known for a segment-leading truck line, and a wide array of vanilla sedans so popular they've all been discontinued. It's not written stone that they have the staff & internal DNA to knock an off-roader out of the park. But one can hope!

 

[Stampede.Offroad]

...
They are going to use the Bronco legacy to launch the new tough off road enthusiast line. Too bad BroncoBronco won’t be first.
...

For the general population who aren't following Bronco news as avidly as people here, what do you imagine the reaction would be to the first Ford vehicle in 25 years to carry the Bronco name being a small unibody crossover?

How hard a sell is it going to be to convince people Ford didn't just pull another Blazer? Will the debut of the "yet to be named rugged off road small utility" also have to contain significant portrayals and news about the BroncoBronco?

 

[Carolina Jim]

For the general population who aren't following Bronco news as avidly as people here

I guess you're talking about the other 99.99% of the US population. And a youthful population that struggles to recall 9/11 much less an ancient vehicle model. I hope Ford anticipates a mega-dollar drumroll.

Bronco Bronco (as Stampede calls it) should have been out first, and for a bit of time to build the Bronco name before you start bringing out things like the Baby Bronco

I agree with JD - baby steps...build on success

 

[JimmyDean]

Oh, and as to the topic of this thread, I believe that the goal for this site when the Bronco is released is to become the 'go-to' site for the Bronco, similar to Mustang6G.

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