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NoBigDeal

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In my opinion I think all the Bronco names will be like jeep does with wrangler. Sport, Sport S, Sahara, Rubicon. Same vehicle, just different packages.
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indio22

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In my opinion I think all the Bronco names will be like jeep does with wrangler. Sport, Sport S, Sahara, Rubicon. Same vehicle, just different packages.
Except those Wrangler versions are all essentially based on the same vehicle. On the other hand, it looks like the baby Bronco and Bronco Bronco are two different vehicles. One has unibody and the other body on frame for one thing. They are very different vehicles.

Also I agree with other comments - Ford should release the Bronco Bronco first. That would be the cornerstone to burnish and sell the rugged off-road image. Then Ford could release the lesser vehicles such as the baby Bronco, playing off the Bronco Bronco image.
 
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