[Updated With Outcome in Part 2 Video] Dealer marks up former employee's Bronco by $10k

[OU812]

So many people with their hair on fire tapping away their righteous indignation on their keyboards. Where is the "shaking my head" emoji?

The whole premise of the injustice supposedly committed just smells like BS.

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[Snowdogyyz]

I’m certainly not subscribing to his channel after caving to the shady dealer. He hot my one view of his video and nothing more.

 

[gwiacek]

Buying through a dealer network is bull. If you are buying on the lot fine, but if you are getting one built you should be able to buy through Ford direct. The car buying experience is the single worst experience IMO.

excellent idea, I like that. if i order i cut out the middle man and this markup stupidity. Whats stupid is ford wants this to be the new normal. They want most vehicles to be ordered by the customer. 100% of vehicles i have ever bought have been out of stock. After this bronco experience, I'll never order a vehicle again. Dealer wants to play games I walk and find what i want down the street. Like you said the buying experience at dealers is always bad.

 

[Bronc-O]

excellent idea, I like that. if i order i cut out the middle man and this markup stupidity. Whats stupid is ford wants this to be the new normal. They want most vehicles to be ordered by the customer. 100% of vehicles i have ever bought have been out of stock. After this bronco experience, I'll never order a vehicle again. Dealer wants to play games I walk and find what i want down the street. Like you said the buying experience at dealers is always bad.

If you were to buy direct, who would you compete agains't on price? There's some benefit to having dealers.

 

[Nodrama43]

Amen! Fifteen hour drive home here! The peace of mind has been priceless.

bro your avatar is freaking gorgeous.....

 

[Nodrama43]

I'm guessing the dealership didn't miss him too much when he left to do this to him?

exposing greedy gouging unethical idiot dealerships is a good thing. I hope they lose a billion dollars over their greedy BS.

 

[Gcardieri]

The whole thing reeks of being a reality television show. I wouldn’t be surprised if the thing was staged.

 

[Monkey]

OK, I have a different take on this than most I think. I think this is all complete bullshit. This guy is generating viewers and subscribers to his channel and giving away swag at the end of the Part 1 video. I only watched partway through Part 2 and couldn’t take it anymore. I’m calling fake. Shenanigans. Whatever. BS.

If by some off chance this is reall, then I’m still calling BS on several thingsin that he’s knowingly paying a premium, maybe even arranged to buy one placed on a canceled reservation or something. The whole thing just feels really off.

EDIT> Gcardieri just said it above. reeks of reality TV.

 

[1975U15]

bro your avatar is freaking gorgeous.....

Appreciate that!!

 

[Kos]

OK, I have a different take on this than most I think. I think this is all complete bullshit. This guy is generating viewers and subscribers to his channel and giving away swag at the end of the Part 1 video. I only watched partway through Part 2 and couldn’t take it anymore. I’m calling fake. Shenanigans. Whatever. BS.

If by some off chance this is reall, then I’m still calling BS on several thingsin that he’s knowingly paying a premium, maybe even arranged to buy one placed on a canceled reservation or something. The whole thing just feels really off.

EDIT> Gcardieri just said it above. reeks of reality TV.

What dealership in their right mind would agree to be portrayed this way?

 

[Gcardieri]

What dealership in their right mind would agree to be portrayed this way?

one that wants to normalize dumb asses paying more for their ordered vehicle.

 

[sergk]

What dealership in their right mind would agree to be portrayed this way?

My thoughts, exactly. Does not matter how much the dealer will make on markup - the reputation damage will be bigger.

 

[AgentKooper]

OK, I have a different take on this than most I think. I think this is all complete bullshit. This guy is generating viewers and subscribers to his channel and giving away swag at the end of the Part 1 video. I only watched partway through Part 2 and couldn’t take it anymore. I’m calling fake. Shenanigans. Whatever. BS.

If by some off chance this is reall, then I’m still calling BS on several thingsin that he’s knowingly paying a premium, maybe even arranged to buy one placed on a canceled reservation or something. The whole thing just feels really off.

EDIT> Gcardieri just said it above. reeks of reality TV.

Seems off to me too. He says right up front that the reason for the markup is that the dealership believed he was going to flip it himself and they were trying to prevent that. Then he goes on at different points to talk about the (at least) four cars he currently owns, the other cars he’s got his eyes on (in the comments sections), and how he’s trying to drive up his subscriptions and views and “get YouTube famous” (his words).

He doesn’t seem representative of the typical Bronco buyer to me. People are making a big deal out of the fact that the dealership is treating a 19-year employee this way. There are other ways to interpret that. Maybe they know the guy too well.

Hopefully when he sells it he’ll make it a priority to minimize his profit and make a video about that too.

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