[Updated With Outcome in Part 2 Video] Dealer marks up former employee's Bronco by $10k

[one800higgins]

The irony here is it’s a soft top. There’s loads of people placing soft top orders within the past month and getting build dates a couple weeks later. Just place a new order from another dealer and wait a few more months.

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[Dom]

If I had a long relationship (he even worked there for 19yrs) with a dealership and they treated me like this, I would've flipped! Plus, you make my wife cry like that.......man, I don't know if I could've held my cool. For real though, this guy is letting this dealership off the hook. I'm sure they still got some damage out of it but honestly, he could've parlayed this into a straight MSRP deal. Hell, tell the dealership to go stuff itself, find another dealership that would treat you right, and promote the hell out of them! Either way, I'm glad she got her Bronco.

 

[trenttrizzy]

"i'm not going to let this mess up my relationship with this dealership"

i'm sorry WHAT? you do realize that there are dealerships EVERYWHERE and unless they're giving you some sort of amazing preferential treatment (clearly not, they tried to work you for $10K and still made off with $4K PLUS a trade in after what sounds like days of time wasted) i truly don't understand the "value" of this relationship lol. it's an abusive relationship and you sound a lot like a battered wife. even if money were no object (i don't have the luxury of 3+ cars to rotate between for a trade), there's no way in hell i'd allow a dealer to do this.

i realize everyone is different, and i'm grateful for that, but i'm a principle first type of guy. i just can't get over the gratitude shown to a dealer that purposely ran you through the ringer and "agreed" to not screw you as much as originally intended. this is insane lol.

 

[trenttrizzy]

Can someone just post a summary? I’m not trying to watch 30 minutes of video where something can be summed up in a paragraph

a dude who ordered a Bronco for his wife was notified of a $10K markup once the vehicle was ready for pickup. He went back and forth with the dealership for multiple days before agreeing to "only" a $4K markup and a trade-in. He considers it a win and values the relationship with the dealer for some reason.

 

[palley6]

"i'm not going to let this mess up my relationship with this dealership"

i'm sorry WHAT? you do realize that there are dealerships EVERYWHERE and unless they're giving you some sort of amazing preferential treatment (clearly not, they tried to work you for $10K and still made off with $4K PLUS a trade in after what sounds like days of time wasted) i truly don't understand the "value" of this relationship lol. it's an abusive relationship and you sound a lot like a battered wife. even if money were no object (i don't have the luxury of 3+ cars to rotate between for a trade), there's no way in hell i'd allow a dealer to do this.

i realize everyone is different, and i'm grateful for that, but i'm a principle first type of guy. i just can't get over the gratitude shown to a dealer that purposely ran you through the ringer and "agreed" to not screw you as much as originally intended. this is insane lol.

EXACTLY. Whoopty doo they negotiated with me on their own imposed markup, how nice of them.

 

[trenttrizzy]

EXACTLY. Whoopty doo they negotiated with me on their own imposed markup, how nice of them.

i felt like a crazy person watching his nonchalant demeanor the entire video lol. my wife would've have cussed me out for that!

 

[KompressorV12]

a dude who ordered a Bronco for his wife was notified of a $10K markup once the vehicle was ready for pickup. He went back and forth with the dealership for multiple days before agreeing to "only" a $4K markup and a trade-in. He considers it a win and values the relationship with the dealer for some reason.

The true hero that we all need. Thanks my man!

 

[Broncolli]

That's not a win - 4k - you think you are respecting a 20 year relationship with them ? They could care less about your relationship or your 20 years. They just got an extra 4k from you, and you are happy about it.

 

[Taco_Sexual]

Only thing I can see him justifying this is that he'll use the Bronco to substantially build up his YouTube channel, which will cover the unforeseen markup.

 

[Get2Zchoppa]

I’m ashamed this entire situation, dealer and buyer, are from Pittsburgh.

 

[BudgetBronco]

After watching part II, I get the feeling they were more than ok with paying the $4k over MSRP. I say that, because he kept talking about how far his youtube video reached and of course the national publication that picked up the story as well. In the end, I think they figure they'll make up the $4k with traffic/subscribers to their youtube channel from this whole ordeal.

I hope that is not their plan, if so likely to be very disappointed. YT videos pay about$5 per 1000 views and so far those two videos have about 13,000 views (ie $65)

 

[Economisto]

I wonder if he was a salesman at that dealer and make his fair share in commission of over MSRP vehicles over the years. That's the only reasoning i can think of as to why he was so calm about it. He must have made money before doing it and understands supply and demand and capitalism and isn't mad about it.

Nonetheless it's impressive how calm and composed he remained, especially after seeing his wife upset like that.

 

[Shazamalingo]

Random question -- what color is that Bronco?

 

[BL2.7SAS4DR]

Random question -- what color is that Bronco?

Cactus Gray

 

[mpeugeot]

lol, paying $5k over MSRP is not a happy ending. Dealers do this shit cause people are weak and can't differentiate between wants vs needs. Dude said he didn't want to ruin a 21 year relationship with a dealer who tried to fuck him over?

Dumbass.

Depends on whether you are the dealer or not... $5k is most certainly a happy ending.

And it's not all bad for the customer either, he is going to make back the lost money by starting an advice line on how to navigate abusive relationships. LOL.

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