Video: 2021 Ford Bronco ordering Q&A

[stueyd]

sounds like I may be in the minority but I have a launch day reservation (first 50-100 by my count) but would prefer to hold out until next year for a mansquatch. I suspect I may end up losing my spot altogether unless they’re allowing swaps or deferrals. Would gladly pay an additional $500 holding fee to hold until next year.

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[Brichan]

So has anyone else out there been given 2 different reservation dates. I did mine 3 hours after the initial release due to the site crashing and was given a number and a reservation date. Now when I check my account I have a different date with the same number.

Same thing for me. Reserved on the 13th but date shows 7/14

 

[chtucker]

sounds like I may be in the minority but I have a launch day reservation (first 50-100 by my count) but would prefer to hold out until next year for a mansquatch. I suspect I may end up losing my spot altogether unless they’re allowing swaps or deferrals. Would gladly pay an additional $500 holding fee to hold until next year.

There is no way for you to know if you are in the first 50-100 reservations... Maybe at a dealership level, but no way overall. The reservations numbers are a complete mystery (mostly)

 

[jaspercasidino]

Well... my heart is racing and my anxiety is through the roof. I was planning (as of yesterday) two door Badlands Lux 2.7L Sasquatch in Cyber Orange. I reserved July 15th so hopefully I’m okay, but the fact that I can’t calculate dealer allocation on my own is driving me nuts! I am a planner and the uncertainty is killing me. I would gladly ditch Sasquatch if it gets me a 2021 Bronco.

We might be the same person. July 15th res with 2DR 2.7L Lux Badsquatch in CO...

 

[Brichan]

Calling Albert or Zach? Your customer service set the standard.

I searched Albert on here and it shows he has not responded to a thread since Nov 27th.

As clients I believe we deserve an update - either good or bad. But no communication is not consistent with the standard you set that allowed you to earn so many reservations. We will stand by you but let us know what is going on.

Respectfully

Tag

I think everyone was thrown off a bit when Ford announced their latest delays. I for one have a day 1 reservation, and will be ordering a BL w/2.7 and Sasquatch and will be leaving my reservation with Granger regardless of what happens, even if I don’t get it until MY23.

 

[Philly]

We might be the same person. July 15th res with 2DR 2.7L Lux Badsquatch in CO...

Are you nervous about getting one in 2021 or do you feel confident? I am done panicking and feel pretty good about getting mine again. Even if it's later than I would prefer, I will figure something out... I would probably have to go to one of many back up plans if my estimated delivery was March 2022 or something, though.

 

[Brocked]

Lots of Granger peeps freaking out. Well........saw that coming.

 

[MJJ]

Lots of Granger peeps freaking out. Well........saw that coming.

Not freaking out at all. Just asking for some updates and clarification if they know anything different.

If we are going to be delayed further I likely will pick up another car on the bucket list while I wait for the Bronco.

 

[chtucker]

Lots of Granger peeps freaking out. Well........saw that coming.

They shouldn't be freaking out.. This was a bit unclear until now, and still a bit blurry, but foreseeable.

 

[jaspercasidino]

Are you nervous about getting one in 2021 or do you feel confident? I am done panicking and feel pretty good about getting mine again. Even if it's later than I would prefer, I will figure something out... I would probably have to go to one of many back up plans if my estimated delivery was March 2022 or something, though.

I was really hoping for an August timeframe before the announced delay. I was hoping that I could take a few weeks off work and take the Bronco on a road trip and some trails. That doesn’t seem to be the case now. So I started looking at other vehicles but the Bronco keeps calling. Ranger is fine, but seeing all the new tech with the Bronco makes it feel lacking. F150 has all that but it is probably too big for what I want (Though the Tremor may still be an option depending on Bronco timeline and pricing). Bronco has the top off, doors off experience that only Bronco and Jeep can provide and if I was interested in Jeep’s I could have one right now. I’m not in need of a new vehicle so I’m waiting until at least March to see what the timeline looks like. A July 15 res I feel is a terrible thing to waste on something else...at least for today.

 

[Aman]

sounds like I may be in the minority but I have a launch day reservation (first 50-100 by my count) but would prefer to hold out until next year for a mansquatch. I suspect I may end up losing my spot altogether unless they’re allowing swaps or deferrals. Would gladly pay an additional $500 holding fee to hold until next year.

This is my primary concern. Is Ford going to allow us to delay our orders until the ManSquatch arrives in 2022?

 

[Used2jeep]

I am from Leominster, home of what was once called Searstown Mall, the one story version of the mall in Stranger Things... right down to the Friendlies that they renamed scoops ahoy. I win this Hick Battle...

Searstown is a shell of it's former self... And they still haven't paved the roads well.

 

[ReimundKrohn]

So what happens if your dealer has 1000 reservations converted to orders, they're allocated 500 Broncos and you're #501? You don't get yours till 22 even if your reservation timestamp is super early? But if you were to switch your dealer to a dealer with extra allocations (even though you'd have to guess at which dealers that would be) you'd get yours in 21?

I wonder if/when dealerships will know their allocation amount and if they'll share that info with their customers. I guess dealers probably won't know their allocation amount until after March 19th and at that time it's too late for customers to switch dealers. Scary.

It'd be awesome if Ford used current reservation data to help customers spread out to avoid this allocation trap. Like show real time active reservation count of each dealership on their website (map or dealer search tool) along with estimated allocation based on those reservations.

OR get rid of the allocation thing all together.

Exactly what I was expecting given the allocation formula. Not that I can speak for FoMoCo, but the intent always appeared to be to support LOCAL dealers. Ford has the largest dealer network in North America. GM shut down their small distributorships and centralized; that is NOT Ford’s style. Tonnes of people seemed to think they would have better buying power if they made reservations with big dealerships halfway across the country instead of the shop local to them. Imagine the big finger Ford would be giving their most loyal (and usually) longest standing dealers in smaller centres by denying them access to the Bronco because they’re too busy building for the “Super Centers” that over promised but did deliver a coffee mug and a Bronco neckerchief with every reservation.

So with THIS formula; rewarding dealers based on conversion rates, the small dealers who might have five orders to convert and score 100% will get rewarded whereas the Super Centers that amassed hundreds of orders but can only convert a fraction of that get spanked.

Damn good deal.

 

[mdonathan56]

So I have been a first year Ford product guy several times; 84 Bronco II, 89 Taurus SHO, 07 GT500. Nothing has compared to this cluster. I truly believe Ford underestimated the demand and are now trying to gracefully maneuver between reservation holders and Dealers wanting lot stock. Will be interesting to see how Ford resolves this dilemma.

 

[cbarg14]

Holy sh*t, folks. Your rig will show up when it shows up regardless whether you shake chicken bones or not. Place your order (or don't), pop a top, and relax. Cheers! ?

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