Chapman Of Horsham with @dealerinsider

[Harv83]

Exactly, depends on what you order. If you look at Tom’s list and exclude 2dr, BL, WT it gets drastically shorter. It’s not shown but you’re probably on an even shorter list ditching MIC and Tow.

It does get dramatically shorter, I’m 68 on the list but it looks like there are only 10 ahead of me that are not 2dr, BL, or WT. I can hope, but I’m definitely working on figuring out what spec wrangler I would order, not sure if I can wait for this thing through another summer.

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[Rockledge]

Help me understand this situation please, Roughly 3000 + ford dealers - if you are only getting 53 this year- 3000 x 53 = 159000 bronco's produced by Ford this next year.... That should clear almost all reservation holders off of the list.
How many people, ( if any ) are willing to wait 3 to 5 years for any vehicle ?
Clearly shows that ford is not concerned about reservation holders ...

 

[Garemlin]

Help me understand this situation please, Roughly 3000 + ford dealers - if you are only getting 53 this year- 3000 x 53 = 159000 bronco's produced by Ford this next year.... That should clear almost all reservation holders off of the list.
How many people, ( if any ) are willing to wait 3 to 5 years for any vehicle ?
Clearly shows that ford is not concerned about reservation holders ...

There is no way many dealers are getting even close to that number. Some will be lucky to get 5 for the whole year. There are some dealers that have yet to see their first Bronco delivery.

 

[Rockledge]

I understand that - My point was to say ford should be able to deliver next year! .Then may I ask what the expected production number per week will ford be able to produce?

 

[Fly by Nite]

I understand that - My point was to say ford should be able to deliver next year! .Then may I ask what the expected production number per week will ford be able to produce?

Bronco production was over 10,000 per month in Nov and Dec. I agree they should easily be able to fill reservations in the coming year as long as they have the parts needed to complete the builds.
I'm #143 and still hoping Ford will exceed present delivery estimates (not that they ever gave us the promised estimate....).

 

[MOBRONCO]

Bronco production was over 10,000 per month in Nov and Dec. I agree they should easily be able to fill reservations in the coming year as long as they have the parts needed to complete the builds.
I'm #143 and still hoping Ford will exceed present delivery estimates (not that they ever gave us the promised estimate....).

The parts are the issue though, and then the Raptor and Everglades will be another issue. Ford will get a premium for these and will certainly maximize their profit and revenue by further delaying reserved builds to ensure parts for more profitable vehicles.

 

[BernR6]

So hypothetically, if I'm 104 on Tom's list, then there's still no guarantee that I'd even get one in 2023 either just because I wanted/ordered a 2dr? and the 4dr orders will keep pushing me down the list?

 

[Ryuk]

Thanks @DealerInsider

While my Bronco journey has come to an end, I am very thankful to have been able to purchase both of these vehicles from the Chapman Auto Group.

 

[ocbucks1]

Bronco production was over 10,000 per month in Nov and Dec. I agree they should easily be able to fill reservations in the coming year as long as they have the parts needed to complete the builds.
I'm #143 and still hoping Ford will exceed present delivery estimates (not that they ever gave us the promised estimate....).

Agree. Dealer allocation is the big wild card that causes all the confusion. Ford should be transparent about this but it’s hidden and where all the games are played. If we knew this number we could reasonably understand the place in line. .

 

[vrtical]

Agree. Dealer allocation is the big wild card that causes all the confusion. Ford should be transparent about this but it’s hidden and where all the games are played. If we knew this number we could reasonably understand the place in line. .

Ford has decided that reservation holders boosted the stock price and no longer care about their order #Fact

 

[ocbucks1]

Ford has decided that reservation holders boosted the stock price and no longer care about their order #Fact

Maybe. But I think investors pay little attention. I don’t see any evidence. Maybe some publicity and initial reservations but not delivering and customer satisfaction matter just as much.

 

[Earlybroncoboy]

Who would have thought that a bronco order in 21 would result in a 6 year wait.

 

[TXNavy]

Please also remember everyone that this MY will not be the full 12 months as it will transition to the MY23 in August/September. So going by Ford able to produce 8-10K units per month there would only be 64K-80K units for MY22. That would only clear 1/3 to 1/2 of the remaining initial reservations and not including the people walking in off the street and ordering.

 

[vrtical]

Please also remember everyone that this MY will not be the full 12 months as it will transition to the MY23 in August/September. So going by Ford able to produce 8-10K units per month there would only be 64K-80K units for MY22. That would only clear 1/3 to 1/2 of the remaining initial reservations and not including the people walking in off the street and ordering.

good it will shorten up the time so I can reorder for the third time and get a modular top lol

 

[Wanted33]

@DealerInsider Tom, how long do you plan on running your discount on special order Rangers. Just wondering as the bloom has fallen off the rose of the Bronco for me. If I haven't gotten a sniff of a build date by the middle of this year I can see a new Ranger in my future. Thanks

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