Went to buy a Bronco Today, got the old Bait and Switch

[Bronco Bob]

Went to a local Ford dealership today to possibly purchase a new Bronco that was their Demo Bronco. A little of the backstory, I called last weekend to go take a look at this and they said it was in service for a shock for the back of the soft top And because it’s the Weekend service is closed and we are unable to get the Bronco out of the service Bay. The salesman I talked to on the phone That Day said that they are getting 10 K over sticker for their Broncos. However this was a used demo bronco so it was advertised at 56k and some change.
well I went Today and it’s 82,699. On the print for the window that lists all the options it has, it says “Not a misprint” $82,699
I left before even talking to a salesman. Then 15 minutes later on pure coincidence, Salesman I talked to last Weekend calls me.
he said you had some interest in a bronco last weekend I just want to let you know it’s available to look at now, I said I already came in about 15 minutes ago and looked at it but now it’s 82,000, you have it listed online for 56,000 he said OK well have a nice Day!

https://www.livermoreford.net/used/...rmore-ca-82ab9e770a0e09b1633e216ac8eefa0c.htm

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[wetdog]

 

[Moose7]

It's common.

 

[Moto26]

Are people really still paying these crazy prices??? I mean, if you're a dealer and you can still get this kind of money for a Bronco, why wouldn't you. I just can't believe those customers are still out there. It's not like the Bronco's all that exclusive anymore…

 

[Jawbox]

Are people really still paying these crazy prices??? I mean, if you're a dealer and you can still get this kind of money for a Bronco, why wouldn't you. I just can't believe those customers are still out there. It's not like the Bronco's all that exclusive anymore…

Why wouldn't you? Because for every sale you make at a stupid ADM, there are 20 people who will never go to your dealership again for any reason. New car sales is only a small slice out of the dealer revenue pie.

 

[tkingbaseball7]

This is why I am buying a Jeep.

 

[Jr87mustang]

This is why I am buying a Jeep.

Um...ok. Here is their forum: https://www.jlwranglerforums.com/

 

[Moto26]

Why wouldn't you? Because for every sale you make at a stupid ADM, there are 20 people who will never go to your dealership again for any reason. New car sales is only a small slice out of the dealer revenue pie.

Really, though? Are people going to actually stop doing business with a dealership that has the gall to take advantage of the free enterprise system? Why does everybody *love* capitalism - until it's time to spend their own money on something?

 

[tkingbaseball7]

Um...ok.

If you want to try to defend this type of behavior - knock yourself out. It isn't isolated.

 

[Jawbox]

Really, though? Are people going to actually stop doing business with a dealership that has the gall to take advantage of the free enterprise system? Why does everybody *love* capitalism - until it's time to spend their own money on something?

Absolutely! As a consumer why would I shop anywhere known to gouge customers? That is WHY it's called the free market.

 

[Bestdayever]

Are people really still paying these crazy prices??? I mean, if you're a dealer and you can still get this kind of money for a Bronco, why wouldn't you. I just can't believe those customers are still out there. It's not like the Bronco's all that exclusive anymore…

This was on Bring a Trailer yesterday. Bubble is about to burst. Window Sticker was $56740. After tax and license little money made.
36-Mile 2022 Ford Bronco Badlands V6 2-Door
Sold for $64,500 on 4/2/22

 

[Bronco Bob]

I guess some people must pay it. I said I would “NEVER” pay more than MSRP for a vehicle, but If I found the right Bronco that had exactly the options that I want, I might have paid a little over sticker. I have one on order, but was told It most likely won’t be here until 2024 and I’m not get any younger. But 30k ADM is unreasonable to me!

 

[RedHotFuzz]

Fools and their money…

 

[Snacktime]

If you think your going to pay MSRP walking into a dealership your not even a customer.

Cross your fingers because an order is also not 100% MSRP either. Dealer fees and other bullshit seems to be the norm.

 

[Bronco Bob]

If you think your going to pay MSRP walking into a dealership your not even a customer.

Cross your fingers because an order is also not 100% MSRP either. Dealer fees and other bullshit seems to be the norm.

I know, my Son works for a small Ford Dealership. My Son and I are great friends with the Family that owns the Dealership, but because they are a smaller Dealership, they didn’t get a lot of Broncos.
The Bronco as of Today is one of the hottest vehicles on the Market.

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