The way around that is an optional max tow package that adds in a rear sway bar, stiffer suspension, and any other little pieces like larger brakes, different cooling, stronger alternator and battery, etc. Having it as an option wouldn't affect the small percentage of buyers who will actaully use the Bronco for extreme events, while opening doors for others who would buy it for other off-road purposes. And still let Ford keep the same marketing strategy they've been using all along.And they have tons of other vehicles to choose from then. This is an off road vehicle not a towing rig. If they watered down this vehicle too much no one would want it. It wouldn’t be looked at as a Jeep killer.
What those people are trying to make is a Bronco Sport with extra towing.
Remember "off-road" means different things to different people. Rock crawling is different than baja racing which is different than dropping a small trailer off at your remote campsite and heading out hunting.
I would also say that a vehicle with full removable doors and roof like a Jeep, with enough of the same abilities as a Jeep for 90% of its buyers but with a much smoother on-road ride, and also with a towing capacity that lets them use it for trailer camping would most definitely be a Jeep killer. We just checked a lot of boxes there for a lot of people.