I think people are willing to pay a fair price. They just don't want to get ripped off by any dealer.
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What do you think 2021 Bronco sale price will be relative to MSRP?
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I just want to be able to option it as follows. Manual, a v6, hard top and a manual soft top. Cold weather pkg. I'm pretty confident that my local dealers here in the PNW are going to dick around and try to upcharge so if I must I will fly to where I can get these options at the best pricing. With this in mind I'll most likely be reaching out to ChrispyKC when that time comes haha.
I'll never forget the experience that soured me on 99.9% of dealers earlier this year. I sold my 99 wrangler and was ready to upgrade to a wrangler I found locally. The dealer wanted $700 for VIN etching I declined and stated I didn't need that shit. Explained that I want to pay a fair price and not above value as it was used. Ended up waking out when they became ass holes regarding the vin etching. As long as it's a fair price and a simple transaction for what i want im in
I'll never forget the experience that soured me on 99.9% of dealers earlier this year. I sold my 99 wrangler and was ready to upgrade to a wrangler I found locally. The dealer wanted $700 for VIN etching I declined and stated I didn't need that shit. Explained that I want to pay a fair price and not above value as it was used. Ended up waking out when they became ass holes regarding the vin etching. As long as it's a fair price and a simple transaction for what i want im in
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Ford is slow to the market that's dominated by Jeep. From what I understand Jeep prices are coming down as there is too much inventory.
So, Ford would be smart to be a couple grand below current Wrangler offerings so they can win back old and get new fans.
So, Ford would be smart to be a couple grand below current Wrangler offerings so they can win back old and get new fans.
This is why I think pricing will be MSRP or less. Unlike the Raptor that pretty much has no competition, Bronco is going up against stiff competition with Jeep and you can bet jeep won't make it easy for Ford to take sales. I really feel the Bronco will need to undercut Jeep at every price point.
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That’s not what will determine pricing. At least not right away. It’ll simply be supply vs demand. And there’s a lot of demand.
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I think it will depend on the dealer, some will discount more than others. First month out of the gate will be alittle tougher to get a discount on stock units. But might be able to haggle on a ordered one. I bought my Jeep JLU when they first came out and ordered it. One dealer said no discount, went to dealer in next town and paid 7% over invoice. Well worth the 15 minute drive. I'll definitly be ordering my Bronco, I loaded up my Rubicon with every option except the Smokers group. I'll be skipping the soft top option though. Ended up ordering it on the Jeep, but after sitting in the box for a year I sold it on Ebay. Guess I'm not a soft top fan.
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I bought a WRX from him. Easy transaction. He left but someone took over for him. Prices were set. I flew up there, signed the paperwork, and was on the road home in 30 minutes. People from the around the country purchased their Subaru from that dealership.
looks like I will be heading to KC for the Bronco. Add me to the list.
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Going to ask my dealer soon
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Was this Maxwell Ford by any chance?
How about any Ford incentive programs? Are there discounts, like military, that come from FMC and not the dealer than can be applied to the sale price?
Well crap. Maybe they'll change their mind by the time it actually gets delivered.
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