What happened to "Built Ford Tough" ?

[Rob1135ny]

What happened to Built Ford Tough? How long ago did they switch to Built Ford Proud?

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[Throwback]

I'm sure it's both, right?
They want us to buy American, we know they have a big "tough" truck.
Now we need to be "Proud" Ford owning Americans.

 

[Brokennose]

What??? Was tough to manly? I'd love to see the rational on this one.

 

[ZackDanger]

My guess is that it's supposed to invoke "Proud to be American (made)."

Also, thank you for asking this question without including a poll.

build-ford-proud.5559

 

[The Frisco Kid]

They still use Built Ford Tough for their trucks

Built Ford Proud is for the whole product line

Built Wild is for the Bronco.

 

[Lab00Rat]

Bronco might be spun off as a standalone company.

 

[Rob1135ny]

I think Bronco and Mustang will be stand alone companies

 

[ApexCars]

They want to be more "inclusive."

 

[Squatch]

What??? Was tough to manly? I'd love to see the rational on this one.

They want to be more "inclusive."

Yup. Built Ford Tough is oppressive to people who don't identify as being tough.

 

[AmericanFreedom]

Squatch lmao

 

[Rob1135ny]

no politics so I need to be careful..... but nvm

 

[beachman101]

Ford isn’t pushing the built in America thing enough. It should be stamped on the tailgate

 

[FstFrd00]

this thread needs more POLL

 

[BroncBro]

The Bronco seems to be “Built Ford Shenanigans”.

 

[edgeflyer]

Apparently Weaklings were offended.

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