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What happened to the supposed penalties for massive markups????

Brsox

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I thought Ford sent a letter to dealers warning them about massive markups over MSRP and that dealers would lose allocation if they placed massive markups on, specifically, the Ford Lighting. A local dealer has $10k markups on Broncos and a whopping $35K markup on a couple of Lightnings they have on the lot. What gives?
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Gotdesl

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The "penalties" are released to appease the negative press that sometimes gets stirred up. It gets the press off of Ford's porch and makes it seem to individuals that Ford is doing something about it. The truth is quite the opposite. Ford is all about a dealer getting whatever they can out of a vehicle sale as it drives the market prices higher and allows Ford to increase their prices. The only dealers that have definitively had allocation cut by Ford lost the allocation due to selling vehicles under MSRP.
 

Big Diamond

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I thought Ford sent a letter to dealers warning them about massive markups over MSRP and that dealers would lose allocation if they placed massive markups on, specifically, the Ford Lighting. A local dealer has $10k markups on Broncos and a whopping $35K markup on a couple of Lightnings they have on the lot. What gives?
I think that was pertaining to Customer orders. Marking up dealer stock or cancelled orders is fair game. If somebody orders a Bronco or Lightning (or any vehicle, really) and is then surprised with a mark up, that is when it's very, very wrong.
 

Bronc-Itus

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Ford…….. If you guys keep up with these markups you risk loosing allocation!


Dealers……
Ford Bronco What happened to the supposed penalties for massive markups???? 07055662-C05A-41AC-A7E6-5D3F373F1BE6






Ford……….
Ford Bronco What happened to the supposed penalties for massive markups???? CC4A8084-0673-4FB4-8112-0410132FEA57
 

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lapazleo

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Sooner or later the market will correct itself sadly many will get burned.
 

miami2823

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Yep, almost 90% certain the ADM markup was pertaining to customer orders. Not dealer stock
 
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Brsox

Brsox

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Ford is really sticking it to their customers in every way possible.
 

AZ_Liberty

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So...
Remember when Ford lied about building in Reservation Order?
Remember when Ford lied about building reservation before stock?
Remember when Ford lied about protecting your price?

Basically, Ford Lies.
 

Scott R Nelson

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So...
Remember when Ford lied about building in Reservation Order?
Remember when Ford lied about building reservation before stock?
Remember when Ford lied about protecting your price?
I don't remember any of that. Yes, it took a whole year between me putting in my order and receiving my Bronco, but I have it now and quite enjoy it.
 

RobWTX

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There was a local dealer that emailed a video to a bunch of customers saying "We never have markups on any vehicle, and that includes the Ford Raptor. Look, here is the sticker, no markups". I was interested in a Raptor, so called my sales guy, and of course the Raptor had a 5K markup. He never heard of the video, and it was taken down. lol. Yeah, they get whatever they can. How else does the dealerships GM make 7 figures and start a massive car collection? :unsure:

PS, I was not the only one who received/saw the video.
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