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- Feb 21, 2020
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- Your Bronco Model
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There have been a number of posts that say something like, "We are a Ford family, Ford is all we buy, they had an Explorer, Flex, Escape, etc. so that is what we bought". There are other posts that go something like "I'm a Ford guy but they have to convince me about the Bronco before I buy it". It goes without saying many forum members are lifelong Ford loyalists who bleed Ford blue, others are Bronco fans, others are simply fans of buying whatever suits their needs at the time, simple transportation, sports car, truck, family hauler or fun-mobile.
For me, I like choices, so I'm not brand loyal, I buy what I like at the time that suits my needs, I have owned Chevrolet, Toyota, Ford, Mercury, Pontiac, Buick, Honda, Kia, Subaru and Fiat, so you see I find the right vehicle at the right time, regardless of brand. Digging into Ford brand loyalty, product quality, etc. I found the below JDPower chart interesting that shows Ford is near the top of brand loyalty at 54%.
So of the 200,000 Bronco's & Bronco Sports Ford hopes to sell in the first year, 54% (108,000) will go to Ford loyalists and the 46% (92,000) Ford hopes to sell to everyone else. So now the question to the forum members, What keeps you buying Fords year after year? Once the other 92,000 of us understand this it will help us understand the reasons to buy the Bronco. This is not about the classic Ford vs Chevy battle, this is about sound, logical and techincal reasons for why you like buying Ford.
https://www.jdpower.com/business/press-releases/2019-us-automotive-brand-loyalty-study
https://www.usatoday.com/story/mone...ar-brands-with-most-loyal-customers/39925835/
For me, I like choices, so I'm not brand loyal, I buy what I like at the time that suits my needs, I have owned Chevrolet, Toyota, Ford, Mercury, Pontiac, Buick, Honda, Kia, Subaru and Fiat, so you see I find the right vehicle at the right time, regardless of brand. Digging into Ford brand loyalty, product quality, etc. I found the below JDPower chart interesting that shows Ford is near the top of brand loyalty at 54%.
So of the 200,000 Bronco's & Bronco Sports Ford hopes to sell in the first year, 54% (108,000) will go to Ford loyalists and the 46% (92,000) Ford hopes to sell to everyone else. So now the question to the forum members, What keeps you buying Fords year after year? Once the other 92,000 of us understand this it will help us understand the reasons to buy the Bronco. This is not about the classic Ford vs Chevy battle, this is about sound, logical and techincal reasons for why you like buying Ford.
https://www.jdpower.com/business/press-releases/2019-us-automotive-brand-loyalty-study
https://www.usatoday.com/story/mone...ar-brands-with-most-loyal-customers/39925835/
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