What made you choose Bronco over Jeep Wrangler?

[AJKitebrder40]

Interesting. I would venture to say that’s not the same story any longer. Especially with the massive Ford price hikes. If Ford hikes them more for the ‘24 model year you might as well be shopping for G wagons. You were fortunate with price protection. Bet that saved you at least $5k if not closer to $10k if you were to buy today. The only people saying the Bronco is a lower price are the ones that aren’t paying todays MSRP’s

I paid invoice/no dealer fees, it ended up being $45,200 (I think I missed the super early price protection because I did make a change from Non-SAS to SAS once it was available in manual).

I just did it in B&P, $56,920, that's a Badlands SAS with roof racks (that's it). So yeah.......huge savings, I imagine an equivalent JL with the 7% below invoice from a high volume dealer would probably be in the $45k range (without 35's).

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[the poacher]

Drive a Wrangler at 80 mph (let alone a 100 mph) and you will immediately want the Bronco.

 

[l88m22vette]

For me the choice was really between a Toyota 4 Runner TRD and a Ford Bronco. Both seemed to fit my need better than a Wrangler. In the end I felt the 4 runner needed a refresh badly, so Bronco it was. No regrets so far

....I get the comparison, but I see the Bronco as a bigger competitor to the 4 Runner than the Wrangler. I think that Ford did a good job placing the Broncos capabilities squarely between the 4 Runner and Wrangler.

Bolded for totally nailing it, and agreed on most counts. I would've gone Bronco either way, but in the end the 4Runner isn't even really that competative anymore. I tried to look at them but that lasted a day, it is early aughts tech with Toyota's extremely robust/dependable vehicle. It is a GREAT vehicle, but buying a one new feels kind of ridiculous since so many aspects of it are dated. I get the 4x4 Fudd perspective, but at some point A-Trac doesn't cut it versus actual mechanical equipment. I'm excited for the new one, but it'll have dealer mark-ups for at least 2 years once its actually available.

 

[Seal714]

I like both, but have never owned a Jeep. For me, the Jeep seems like it looks like a lower end product, and is more biased towards off-roading. I want the ability to go off-road like I would in a Jeep, but also want something that can work for a daily driver. The Bronco with IFS and its looks and engine choices was just a clear winner for me when I considered how I would actually use it (time on road vs. off).

 

[omi205]

I recently had an Unlimited JL. It was actually what I had before the Bronco, traded it in after 5 great years. It was the vehicle that got me into offloading. I had no serious complaints. It worked great and never failed me. The only time the check engine light came on was because I accidentally got a bit water into the intake. Not much. Just some up splash from running through some water. Check engine light came on one day, driving back from an off-road trip, and then turned off on its own the next day. Yes it is not the quietest or most comfortable but it was fun and reliable the entire time that I had it. The biggest issue I had with the wrangler, and I wouldn't even call it an issue more so a gripe, is the solid front axel. It's great off-road but it is horrible on road. You really feel it when you're on a road or going over a minor bump at an angle. The entire vehicle shifts and wobbles.

The Bronco offers everything the wrangler offers plus the comfort. Reliability still has to be proven for the Bronco but so far no issues. The one benefit the wrangler had over the Bronco is nimbleness. Surprising but true. the wrangler is smaller and lighter and you really FEEL it. I was able to whip the wrangler around even peel out on turns. It was really torque. Can't do that in the Bronco. Just too heavy. Even with that being said the Bronco is favored. But not by much. Still love the wrangler.

 

[Meloco]

A plan

 

[Moxie]

For me it was a simple choice. I used my '72 as a daily driver for three years. It just was not practical, got very cold in the winter. I always hoped Ford would make a "newer version" of the first generation.

 

[Shazamalingo]

Not seeing four or five versions of my car at every redlight.

Ford’s goal is for that to happen soon! Lol

 

[Cable Guy]

Never considered a Jeep so I guess it wasn’t a this or that decision for me.

 

[Gazza]

The looks are superior. Jeep is overpriced for the features you get. SAS on lower-end models is amazing. IFS was one of the major deciding factors for overall drivability/comfort for Overlanding and being on and off-road.

 

[TheRealDUKES]

For those who were indecisive between the two... what made you choose Bronco over Jeep Wrangler? I 100% without a doubt want 2 door!! Also want auto (no manual) and trims with NO carpet on the floor.

LOVE the rubberized/washable floors many Bronco trims have which Jeep Wrangler does not seem to have (I could be wrong about this but doesn't seem Wrangler has this). But I am still conflicted between Bronco vs Wrangler... I am extremely stuck between the two and I keep going back-and-forth. It is driving me insane

I would be using mine as daily driver with some overlanding in the mountains...

I have both the Wrangler and the Bronco and love them both.

 

[Haelous]

I posted this elsewhere and it might be a hot take considering the Wrangler's history and popularity, but all it took was for me to test drive a Wrangler and Bronco back to back to dismiss the Wrangler entirely.

It feels like nothing has changed in terms of driving dynamics since my 96 Jeep. I drove a Rubicon, Sahara, and a Willy's. The lot that had the Rubicon also had a base Bronco, only option on it was the automatic. All it took was one drive of that and I began hunting for a Bronco.

I get that it's what some people want, and that's why it still exists. There's a reason all trucks have moved on to IFS. It's time for the Wrangler to make the jump too.

If the vehicle is purely a toy I could see getting the Wrangler still. My Bronco is my daily/winter driver also, and my Mustang is my toy.

 

[Fivefingerheist]

Recently had a rental 2021 Willys Gladiator in AZ (anniversary trip with the wife). Big standout was the narrowness for both her and I. We are not big people (I am 5' 8" and she 5' 6" average weight). But the footwell room was nearly non-existent, especially for the passenger. However, on narrow dirt roads/trails this is a benefit to allow others to pass, and to get through narrow areas without having to worry.

Secondly is that IMO the jeeps are overpriced. Keep in mind my comparison is for the 2021 bronco model year prices. But I also had the hopes that jeep would lower their prices once the bronco took a foothold. Obviously that is not the case.

Lastly, it is true that the steering gets wobbly at high speeds in the Jeep. AZ highway speeds are 75 mph in some places. At that speed and higher the slight wobble is very present. This makes for every exhausting long-distance trips in a Wrangler/Gladiator.

 

[Big Boss]

I always thought jeeps were cool but they never moved the needle for me. When I first saw the leaked images kn the 6th Gen bronco I had to have it.

 

[2021Wildtrack]

I have had many jeeps...JKs and JLs mainly. There is nothing wrong with a Jeep for a daily driver, but I just recently purchased a Wildtrack Bronco, and if you want an extra comfy daily driver, I would go with the Bronco. I didn't get rid of my Jeep however......it's been modified. Still drives great, but can also go places that the Bronco shouldn't.......owning both you have the best of both worlds.

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