When Will I Get My BRONCO?? - Granger Ford

[Vigor]

What a class act

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[BroncoJay]

Man not this again! ?

Hey if Minnesota would’ve beat the Hawks in football I would let you cut in....
Well...
Sorry
??

 

[Beach_Bum]

Thank you @Zach@Granger for taking the time to respond. It is my understanding the initial allocation of 30% will increase/decrease based on the converted reservation rate for each dealer. By your dealership targeting the enthusiast community of B6G, it stands to reason that an enthusiast will be more likely to convert their reservation over the non-enthusiast who had their interest piqued back in July on the night of the reveal. Is my assumption that the initial allocation of 30% will increase for Granger if the expected converted reservation rate exceeds that of other dealerships?

Another question that I have is the process of reservation conversion for those with reservations that were made after September 18, 2020. It has been my understanding that all reservations regardless of when they were made must convert the reservation to an order by the March 19th deadline. Those reservations that don't convert will be cancelled and the $100 refunded. Orders that are submitted and not scheduled to be built before MY22 changeover will have to resubmit their order based on MY22 options. But recently, it has been mentioned that late reservations for MY22 will not submit an order and their reservation will still remain valid without converting. They will have to convert their reservation at a later date. Can you provide clarity to the conversion process for late reservation holders?

 

[etmccaus86]

Great post and thank you for the update, @Zach@Granger.

I would like to know what your team would advise doing if we reserved with your store explicitly once Manual Sasquatch was announced, which has since been pushed to MY22. Would you advise getting a Big Bend Sasquatch order in now to get in line, and amend the order once that is available in order system?

Another question that I have is the process of reservation conversion for those with reservations that were made after September 18, 2020. It has been my understanding that all reservations regardless of when they were made must convert the reservation to an order by the March 19th deadline. Those reservations that don't convert will be cancelled and the $100 refunded. Orders that are submitted and not scheduled to be built before MY22 changeover will have to resubmit their order based on MY22 options. But recently, it has been mentioned that late reservations for MY22 will not submit an order and their reservation will still remain valid without converting. They will have to convert their reservation at a later date. Can you provide clarity to the conversion process for late reservation holders?

You said it better than I tried to...

 

[Beef78]

My money is all tied up. I was not planning on buying a car for 10 years until they finally did the reveal.
I would like to pay cash because I don’t think granger accepts baked goods.

 

[dejones64]

Hey if Minnesota would’ve beat the Hawks in football I would let you cut in....
Well...
Sorry
??

If MN beat the Hawks you wouldn't of even let us cross the border!

Though we are 1-1 in basketball, but that's a wash.

 

[JTBros]

Unless you can secure a lower than 1% interest rate I would agree with putting down as much money as you responsibly can. Interest rates on bank accounts, CDs and the like are really low right now. Plus some people do not have a long credit history or poor credit history and cannot secure a loan for a larger amount at a reasonable interest rate.

Also some people just hate having debt lol.

 

[Heffe66413]

First, I want to thank the large contingent of passionate enthusiasts on Bronco6G for their welcoming attitude towards us as a dealership. This reception is humbling and we will continue to do our best to be an asset to the community.

I would be remiss if I did not thank Ford as well. While it is easy to complain on the consumer side of the table. They are bringing to market a SUV that invokes passion from a wide collection of people. This has been accomplished through a set of circumstances that no one could see coming. With Covid-19, and the uncertainty that showed the automotive industry in March/April. The huge supply constraints that have faced all industries with parts backorders and short availability on new car inventory. This has been a challenging time.

But Ford has certainly gotten it right where it counts. The Ford Bronco inspires passion unlike countless examples of nameless mid-size SUVs from other brands. This is a great thing, because if no one cares you aren’t doing your job correctly. I don’t think Ford has received enough credit for this. Selfishly this has been a great opportunity for our store and we are very blessed to be a part of it. While running through the challenges that this opportunity brings can certainly be frustrating at times, it is important not to lose sight of the fact that we’re fortunate to be in this position.

Now for the Number 1 question I have received and I’m sure that is one everyone’s mind is “WHEN WILL I RECEIVE MY (insert date of reservation) BRONCO?

What do we know?

• Ford has announced on multiple occasions that they have over 190,000 reservations. There are also articles cited from July 31st that the Bronco had achieved 150,000 reservations at that point. From our data we have (pre-October special) this is the rough reservations we have by date prior to our October special.

I would think our data is a good sample of the rest of the nation. The graph above shows percentages based upon dates in July. So as you can see we received roughly 14% of our reservations on July 13th, 20% on July 14th 10% on July 15th then started to taper down to 6%, 4% then 3%. Others have posted on this in the past with a more extensive data set. But roughly 50% of all reservations were made within the 13th-16th time frame in July from our data set.

• Automotive new has quoted Mark LaNeve at one point stating that, “over 75% of the roughly 165,000 refundable deposits will be converted to sales”
• There will be commodity restrictions on high demand items. Sasquatch, Lux Package, 2.7L V6, among other items will be restrained.
• The production of cars can be a confusing process. We are a dual-franchised store with FCA as our other brand we carry. We ordered 2 Retail order 2500s for customers that are currently in-transit to our store and both in the same estimated arrival date currently. One order was placed on 11-16 the other order was placed on 9-16. The order placed on 11-16 was for an item with more “high demand” and with commodities that should be harder to get than the 9-16 order.
• Some dealers have reported approximately 30% of their reservations as their initial estimated allocation. 190,000 x 30% = 57,000 production units.

What do we do with this information?

• The number 1 impact on total allocation will be the number of reservations converted to orders and the second factor isn’t close. If 75% of reservations convert to orders that equals 142,500 Broncos or over 1 year of production capacity (roughly 15 months estimate). If that drops to 50% that would put production at 95,000 orders or 25% would put production at 47,500.

• Dealer Allocation – Dealer allocation will play a part in overall Bronco ordering. There has been some misinformation about what allocation is and how it works. Allocation is a commitment between Ford and the dealer on how many vehicles the dealer will order and get produced for that dealership. This does impact reservation holders where a dealership will not be able to get a vehicle scheduled without the allocation first. Right now, Ford’s initial allocation is based upon Ford’s best “guess” on how many orders convert. The final number will be announced in April. The conundrum for the customer is that you need to commit to a dealer before finalizing your order which ends March 19th.
• Commodity Restraints – This will absolutely play a big part in the timing of your order. Imagine a scenario with two order placed at exactly the same time on 7/14. One order is a big bend 4 door, the other a Wildtrack 4-Door with leather seating. It could potentially be months difference in delivery timeframe because of the options that someone chooses.
• It is my opinion that Ford is estimating high on the conversion percentage. I can certainly understand why, because they have to plan for that amount of production and I would estimate high if I was in that position. I see the fulfillment rate coming in close to 40-50% when all is said and done. That would put total reservations converted around 85,000 at 45% and would allow approximately 75% of the total allocation to be scheduled as 21 MY Broncos. Regardless of where you stand, I hope to have provided enough information to provide you the ability to make the determination and decision for yourself based upon the data.

In conclusion, the uniqueness and customization of the Bronco is one of the reasons that customers are drawn to the car. You can make it uniquely yours and like no other Bronco on the road. Just as unique is the motivation that everyone has to purchase their Bronco. Some want to be the soonest. Some want to make sure they get exactly what they want without compromise regardless of timing. Yet others want to find the best deal out there. This is a good talking point with your dealership of choice and I’m sure they will work with you to make sure you are taken care of properly.



For our customers we really appreciate you choosing us. As we have always been we want to be as customer centered as possible. It would be foolish of me to guarantee anything that I cannot stand behind. We will commit to working with every customer based upon their motivation to purchase as best as possible. We are excited for the ride and thank you for the opportunity to earn your business!

-Zach

I appreciate the update. As I always say- just give me the damn news - be it good or bad . I have to say that Granger has adhered to that model. Keep up the good work.

 

[kodiakisland]

Mostly, I think those people just want us to know how much cash they have.
I’d rather earn 45% like I did in 2020. Cash is overrated.

 

[BigBronco1]

I got mine through at 10:56pm on 13th and just noticed it is a 7/14 Reservation.

Got mine at 11pm on the 13th, also a 7/14 res

 

[Vigor]

Mostly, I think those people just want us to know how much cash they have.
I’d rather earn 45% like I did in 2020. Cash is overrated.

I don't understand your comment.
How do you buy something without cash? All credit?

 

[Nextgenbroncfan]

Got mine at 11pm on the 13th, also a 7/14 res

Is it possible they cut off and go to the next day if reserved after 5PM? I got my email at 7:38pm on the 14th and I have a 7/15 reservation.

 

[attworth]

No idea if this will get a response, but here’s my conundrum:

My reservation is 0830, 15 July. The percentages you listed - are those just for July or the entire period for Ford’s initial calculation? If the latter, it looks like I’m a MY22 buyer if everyone goes through and gets something available right now.

That being said, are you requiring a deposit, and is it refundable? I’m prepared to place my order and wait til May to find out when I might get my Bronco. But I’d rather not lose $500-1000. I HAVE to have a new vehicle this year, and the further from summer I get, the less likely it’s going to be a Bronco. I’d rather not waste your time, and mess up whatever systems are in place if ordering does not fit my timeline.

 

[DaveH]

@Zach@Granger thank you for those details!

Can you address this "cutting in line" or "giving priority to customers who selected Granger first". I'm hearing that dealers are no allowing people with early reservations to get ahead of existing customers on a new dealer switch

Could those dealers offering "cutting in line" not know what they are talking about. Ford has said that Broncos will be built in reservation order to the degree possible after allowing for commodity restrictions and dealer allocation. If this is true, how could a dealer bump someone up? There seem to be plenty of dealers who think that placing an order early will result in a quicker delivery. Perhaps they are offering first order entry to preferred customers?

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