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Who here paid ADM (Adjusted Dealer Markup) for their Bronco?

Did you pay ADM (Adjusted Dealer Markup)


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    381

Oh yea Bronco!

Big Bend
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funny I was thinking something, everyone says that paid MSRP and then there are the people who say dump asses pay MSRP and they never have and they got/getting there Bronco 10k under MSRP.
?
 

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rugbysecondrow

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.


Paying a mark up on a mass produced car is just plain stupid.
Why?

I sold my used car for $7k more during this crazy market. Why would it be stupid to put that extra money towards ADM on a Bronco? If market rate is being paid, why does the MSRP matter?

Obviously I wouldn't want to, and I paid MSRP myself, but why would it be "stupid"?
 

Dez

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Mine was not a pre-order and I got it for MSRP.
 

PrepVet

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Why?

I sold my used car for $7k more during this crazy market. Why would it be stupid to put that extra money towards ADM on a Bronco? If market rate is being paid, why does the MSRP matter?

Obviously I wouldn't want to, and I paid MSRP myself, but why would it be "stupid"?

I sold my 220k miles JK for way more than it’s black/blue KBB worth and I would do it again. I would never pay over MSRP on a mass produced car. That’s stupid. Because it is a mass produced car. It will be available at or below MSRP. Paying above it is stupid.
 

rugbysecondrow

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I sold my 220k miles JK for way more than it’s black/blue KBB worth and I would do it again. I would never pay over MSRP on a mass produced car. That’s stupid. Because it is a mass produced car. It will be available at or below MSRP. Paying above it is stupid.
repeating your opinion doesn't answer the question nor does it justify the validity of it.

If a buyer sell his car for $7k extra due to the used car market, but pay $5k in ADM, are they still $2k up?


.
 

tyrobronco

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I got mine through D-Plan.
 

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PrepVet

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repeating your opinion doesn't answer the question nor does it justify the validity of it.

If a buyer sell his car for $7k extra due to the used car market, but pay $5k in ADM, are they still $2k up?


.
No. They are still out the $5k.

Paying mark up is stupid on a mass produced car no matter the circumstances. Even if you can afford to pay $100k on top of MSRP and pay $5k markup doesn’t make it any less stupid. Just less of a profit for the dealer.
 

SpeedTwin

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Z plan a few thousand below invoice
 

phocion

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There's nothing sacred or special about the MSRP, that's just a recommended price from Ford. If the Bronco is worth more than that to you, go nuts.

Normally the market-clearing price is below MSRP for vehicles, but we're talking about a highly anticipated truck during a supply crunch and the highest inflation in decades. The average sale price is going to be above MSRP, and probably for a while.

If there had been no reservation system, dealers would be cleaning up even more on the Bronco. Ford is probably regretting it.
 

PrepVet

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There's nothing sacred or special about the MSRP, that's just a recommended price from Ford. If the Bronco is worth more than that to you, go nuts.

Normally the market-clearing price is below MSRP for vehicles, but we're talking about a highly anticipated truck during a supply crunch and the highest inflation in decades. The average sale price is going to be above MSRP, and probably for a while.

If there had been no reservation system, dealers would be cleaning up even more on the Bronco. Ford is probably regretting it.
Ford doesn’t care what the dealership sells it for. They get nothing of the mark ups.
 

phocion

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Ford doesn’t care what the dealership sells it for. They get nothing of the mark ups.
Ford has other business reasons they want their franchisee network to prosper. The relationship goes a lot deeper than the checks the dealer sends for the invoice price of the vehicles.

Ford's reservation system is keeping dealers from rationing Broncos by price. It can't be that popular with most dealers, and looking around here, the way it played out caused a bit of acrimony among the customers too (even though the long view is that is has saved a lot of us money). Not to mention it's been a headache for Ford itself to (mis-)manage.
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