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Who would pay for custom factory colors?

RedHotFuzz

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VW offered an incredible range of colors for the Golf R you could order from the factory for a $2,500 upcharge. I’m curious, in a fantasy world where Ford offered the same for the Bronco, would you pay it? And in a world where automotive profit margins are notoriously tight, why wouldn’t an automaker like Ford consider offering something like this to increase profits and generate additional excitement around a new halo product? I for one would pay $2,500 extra for a Bronco in Caribbean Green.

Ford Bronco Who would pay for custom factory colors? Large-8614-VolkswagenSpektrumProgramOffersCustomColorsfor2019GolfR
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Hoofnmouth

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You can from ford its called VSB its mostly for fleets but it could be a group too ask dealer about it.
 

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rugbysecondrow

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I would. Upgraded from Base to Big Bend primarily for the Area 51 paint, which cost more than the $2,500 upcharge referenced above. This is probably the answer for "why" they don't offer it.
 

drive21bronco

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VW offered an incredible range of colors for the Golf R you could order from the factory for a $2,500 upcharge. I’m curious, in a fantasy world where Ford offered the same for the Bronco, would you pay it? And in a world where automotive profit margins are notoriously tight, why wouldn’t an automaker like Ford consider offering something like this to increase profits and generate additional excitement around a new halo product? I for one would pay $2,500 extra for a Bronco in Caribbean Green.

Ford Bronco Who would pay for custom factory colors? IMG_1899 (1).JPG
Possibly, would have to be a color that really really knocked me down. Would be a cool idea though, definitely adds a fun factor to the product even if you don’t go that route.
 

Used2jeep

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Do you have any idea how many more "Dealer wants $xxxx non-refundable for payment" threads that would cause??
 

Toccoa

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Ford Bronco Who would pay for custom factory colors? 1612615251936


I’d be up for that if the color was right.
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