Who would pay for custom factory colors?

[ausherpharmd]

Do you have any idea how many more "Dealer wants $xxxx non-refundable for payment" threads that would cause??

You know, the search function really doesn't work all that well, but those and "I'm out" threads are really getting on my nerves.

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[Used2jeep]

You know, the search function really doesn't work all that well, but those and "I'm out" threads are really getting on my nerves.

But using The Goog and limiting your results to B6G works fairly well. Not so much on a phone though.

 

[Garemlin]

You can from ford its called VSB its mostly for fleets but it could be a group too ask dealer about it.

It's not that easy. You would have to be registered as a fleet owner first. Proof is required. Second not all vehicles are elegible for fleet status. No telling at this point if the Bronco will. There also has to be a minimum units ordered.

 

[pan-y-cerveza]

Why pay $2500 when I can get Lightning Blue for free.

With the extra cost of the FE I wouldn't call that paint "free."

 

[Anthraces]

No, probably not unless I already saw it on another existing vehicle. You see what B&P shows colors as, then you see it in real life and it’s nothing like that. Too risky for me on an already 60k vehicle

 

[BennyBronco69]

VW offered an incredible range of colors for the Golf R you could order from the factory for a $2,500 upcharge. I’m curious, in a fantasy world where Ford offered the same for the Bronco, would you pay it? And in a world where automotive profit margins are notoriously tight, why wouldn’t an automaker like Ford consider offering something like this to increase profits and generate additional excitement around a new halo product? I for one would pay $2,500 extra for a Bronco in Caribbean Green.

I would pay extra for a nice matte black or matte green. Nothing else probably.

 

[flatlander40]

It sounds like a great idea but it’s possible that it’s not worth $2500 in headache for Ford

what’s interesting is that I’m guessing such a wide variety of personalized type colors would possibly affect the overall resale value of vehicles.

but I guess you could also get a great deal on a use vehicle in pea green that nobody else wants LOL

 

[BronkoNagurski]

Leadfoot. Not sure I'd pay $2500 for it though...

 

[20Bronco21]

Um... no.

 

[Used2jeep]

With the extra cost of the FE I wouldn't call that paint "free."

Money isn't an issue at that point?

 

[Fly by Nite]

$2500 would pay for a wrap job.
Having it repainted after delivery is a whole different story. It could be $2500 just for the materials, add the labor and it's in the 5k ballpark for fresh paint.

 

[Compta38]

Why pay $2500 when I can get Lightning Blue for free.
LOL

Actually you're paying ALOT more than $2500 for it.

 

[DUSTYcazOREGON]

VW offered an incredible range of colors for the Golf R you could order from the factory for a $2,500 upcharge. I’m curious, in a fantasy world where Ford offered the same for the Bronco, would you pay it? And in a world where automotive profit margins are notoriously tight, why wouldn’t an automaker like Ford consider offering something like this to increase profits and generate additional excitement around a new halo product? I for one would pay $2,500 extra for a Bronco in Caribbean Green.

Sure many of us would pay extra for this luxury....but mass produced vehicle manufacturers won't do it. These are Broncos not Lambos.

 

[RedHotFuzz]

Sure many of us would pay extra for this luxury....but mass produced vehicle manufacturers won't do it. These are Broncos not Lambos.

VW did it for a $40k Golf.

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