I like the idea, but don't think I could ever justify the cost to myself.VW offered an incredible range of colors for the Golf R you could order from the factory for a $2,500 upcharge. I’m curious, in a fantasy world where Ford offered the same for the Bronco, would you pay it? And in a world where automotive profit margins are notoriously tight, why wouldn’t an automaker like Ford consider offering something like this to increase profits and generate additional excitement around a new halo product? I for one would pay $2,500 extra for a Bronco in Caribbean Green.
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