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Who would pay for custom factory colors?

timhood

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VW offered an incredible range of colors for the Golf R you could order from the factory for a $2,500 upcharge. I’m curious, in a fantasy world where Ford offered the same for the Bronco, would you pay it? And in a world where automotive profit margins are notoriously tight, why wouldn’t an automaker like Ford consider offering something like this to increase profits and generate additional excitement around a new halo product? I for one would pay $2,500 extra for a Bronco in Caribbean Green.

Large-8614-VolkswagenSpektrumProgramOffersCustomColorsfor2019GolfR.jpg
I like the idea, but don't think I could ever justify the cost to myself.
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Neps

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Look at the colors you can get on a BMW. Incredible!
Almost as incredible as the $6,000 to $15,000 up-charge for the privilege of choosing one of the semi-custom colors.
 

Philly

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I just wish they would have offered Grabber Blue as an option. I think it suits the Bronco very well, it's a throwback to 1970 when it was first offered on Ford trucks (I think you could get it on a Mustang in '69), and they currently offer the paint on the Mach E. At the very least, I would expect this color to be available in the next 5 years. Especially if the Heritage Edition will stay in the line up past 2022. As it stands, if I ever get bored with white I will wrap my Bronco in Grabber Blue.

If I could custom paint from the factory any color, I would probably do Seafoam Green for its uniqueness, but Grabber Blue would be a close second.

Ford Bronco Who would pay for custom factory colors? 1613841948562


Ford Bronco Who would pay for custom factory colors? 1613842006210


EDIT: Typos
 
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RedHotFuzz

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Almost as incredible as the $6,000 to $15,000 up-charge for the privilege of choosing one of the semi-custom colors.
Ah, the BMW way! :confused:
 
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RedHotFuzz

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Put those on and take another look at that chart and tell me how many of those samples are either gray or blue.
There are 15 greens, 8 reds, and 7 purples, but ok.
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