There's truth in your point here for sure, so I won't discount what you're saying. There honestly are a lot of factors at play here. Maybe it's the manufacturer's relentless advertising that has brainwashed everyone into wanting better, maybe it's cable TV, or maybe the interwebz? Social pressure is real also, as is the aspirational aspect of being an American. Trust that I've chased my fair share of rainbows and gone down rabbit holes.The CEO of GM is on the record as saying that the only factor that enters into (at least GM's) vehicle pricing is "what people are willing to pay." If people convince themselves that they need the latest and greatest and they are willing to take out a 6 year loan to buy it....prices will go up. The people selling the cars and making the loans absolutely don't care about the remainder of your financial situation if they are satisfied there is a decent chance you will make the payments you've signed up for.
Like I said above, they will never stop thinking of ways to separate you from your money. Regardless of what a person who makes $70K should be able to afford, every person has to stop and consider the big picture if they want to avoid the dynamics that keep people broke.
If the normal guy with normal money feels consistently left behind and overrun, please don't think he's just going to eat it and say "ohh well, guess I'm the Unforgiven....) No, he's going to wallow for a bit, then plot on ways to either make things happen, or get even. That's the option that both you, me, and everyone else should be concerned with.
Personally, if making a way for that mythical normal guy to just get to drive a better truck puts his head in a better place; for the love of all, please let that man have his truck! Hell, I'd even throw in a bottle of Angel's Envy or Widow Jane for good measure!
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