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Why are they saying Bronco's resale value is so terrible?

Lowcountry Bronco

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labattbluebronco

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If you’re keeping it long term, why does it matter?
I agree 100%. I have had my 1994 since 2004 and plan on passing it down to my son. Bought it for $4500, spent way more upgrading and maintaining it (wife calls Bronco Billy the "money pit"). My new Bronco will be the same for me; just 10 times the initial investment. I'm sure I'll spend an equal, if not more, amount of money on the upgrades, maintenance, and repairs. The new one will go to my other son.

I have never considered a new motor vehicle to be an investment. The majority (definitely not all) will loose value. Consider this an investment in the convenience, fun, and use you will get out of it. If you don't want to "invest" is those things, use public transportation and save your money. I hear Schwab and Fidelity are looking for new clients and you'd have a much better chance of making money.
 

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rustedgoat

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So what are the negative issues happening with the 2021 model's? I know delivery and ADM sucked. Original tops are revised. But are there known changes happening to the 2022+ models?

I'm talking daily driver issues not trail related stuff.
 

heynow14

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This is the dumbest shit (not directed at OP) - resale value / depreciation is based on data - there is no data for depreciation in 5 years 🤣😂.
There actually is a ton of data that exists and Ford is using it to arrive at these residuals. These numbers will VERY LIKELY be highly accurate and were based on resales of literally millions of vehicles over the past years - mostly Ford trucks, I'd suspect. If these residual values are off significantly, there's a major issue on Ford's books as they would then be on the hook for a ton of cars with negative equity - as in lease walkaways. The residual values are almost certain to be spot on. There is too much downside risk for Ford if these are out of whack. How they relate to Jeeps is up for debate however...
 

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doccoch

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Who knows? i wouldn't worry. In fact, I may be a dumb dumb but I NEVER worry about resale value. I just drive what I love as long as I can and get best price or trade when ready to change. A few hundred to thousand doesn't make giant difference in the end. But I REALLY don't think ANYONE can predict a resale value of a car that isn't even a year old yet.
 

Lxatoledo

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Comparing a Wildtrak to an similarly priced Rubicon, they are saying the Bronco will depreciate double the amount of a Wrangler ($27k over 5 years vs $13k)?

I know there's a shortage now and you can sell a used one above MSRP, but I was planning to keep mine long term (5+ years) so now I'm a little concerned.

Ford Bronco Why are they saying Bronco's resale value is so terrible? 2021-Bronco-steering-rack-snapped-failur


Ford Bronco Why are they saying Bronco's resale value is so terrible? 2021-Bronco-steering-rack-snapped-failur
Everyone of my 32 cars I have purchased and ended up selling has depreciated. At 50k w/ current ask of 70k+, this is the first car that has NOT gone down in value. Couple that w/ inflation, numerically, I don't see a huge problem. If you plan on keeping it........there should be no worries as you are buying it at today's dollars.

Basic economics of Supply/Demand will impact values. That being said, there are A LOT more jeeps on the road than Bronco's, so devaluation should impact jeep more than Bronco. Lastly, even ..............EVEN if the jeep went up in value........the biggest downside............it is still a JEEP. Yuck!
 

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There actually is a ton of data that exists and Ford is using it to arrive at these residuals. These numbers will VERY LIKELY be highly accurate and were based on resales of literally millions of vehicles over the past years - mostly Ford trucks, I'd suspect. If these residual values are off significantly, there's a major issue on Ford's books as they would then be on the hook for a ton of cars with negative equity - as in lease walkaways. The residual values are almost certain to be spot on. There is too much downside risk for Ford if these are out of whack. How they relate to Jeeps is up for debate however...
The economics that would come into play are completely unknown at this point. As of right now, the supply/demand for broncos are 3 standard deviations from anything that current exists at Ford. Applying the same metrics as a ford edge or even an F150 are nonsensical, at best.
 

BESKAR4

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'They' probably own a Jeep...or were an early reservation holder still waiting
 

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Exactly.

A new (or used) motor vehicle is simply a tool. A transportation tool. You ultimately buy it to move yourself about the country in private and convenient fashion. It is nothing different than buying a bed, a refrigerator, pots, pans, utensiles, or a TV.

To consider a vehicle as a "bad investment " because of "depreciation" is a pointless mental exercise.
Yeah, except I've never paid $50,000+ for a bed, a refrigerator, pots, pans, utensils, or a TV, and never paid MSRP. :)
 

rugbysecondrow

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Thousands of first time buyers of this type, expecting their $50,000 vehicles not to have wind noise, not to leak water, to drive like a sedan, who realize their wives need a step stool to get in and out, those who bought two doors expecting putting a baby in the back seat would be a minor inconvenience........as well as those that wanted hard tops and settled for soft tops. Yes, I can see the novelty wearing out quickly, for quite a few people.
I think you are correct. The 500+ day wait has built some unreasonable expectations, which will have to be reconciled to reality.

Fortunatly there will be buyers to help people out of these situations.
 

usarms

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If you're seriously worried don't buy it.
 

BroncoJLandCJ

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Time will tell. Capable off-road vehicles tend to keep value well. The FJ Cruiser was a great example.

I've decided on waiting this all out a bit and sticking with my Wrangler for 3 more years. Bought it new in 2020, and I'm banking on low depreciation. Hopefully my 2025 Bronco will keep its value, keeps wind and snow out, and have a compelling EV option.
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