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ok, 1st, sorry for the long post.
2nd, I've seen this forum blowing up over the weekend over this whole allocation ordeal, but I'd like to apply some logic to it, and not just point fingers. I know this is probably going to stir up some emotions, but I'm going to play a little devil's advocate.
Here we go!
I don't understand why people are blaming this all on Ford and not the dealers.
Hear me out.
Dealers are in the business of making money. Right? These 'deals' aren't out of the goodness of their hearts. They're making money. I don't know for fact, but at least in my simple mind, if I sell 10 broncos at $1000 profit, or if I sell 30 broncos at $500 profit, I'm making more money by sheer volume. (And these dealers increased by much more than triple from what I've read) Nevermind whatever else they're making on whatever deals they have with whatever banks on doing financing through them. Also selling trade-ins, extended warranties, insurance, etc...
Dealers were aware of allocations. This isn't new to them. They tried gaming the system and Ford didn't play.
The dealerships used people and passed it off as 'deals'. And some people probably saved money, it was a two way street for a bit. But now dealerships are trying to blame Ford. Bc now they're probably not going to make the margins they were forecasting. And they're trying to use this forum to get people on their side.
plus how about the innocent local, original reservation holder, at these dealers? They could've been 15 or 20 in line with like a Sept 2020 reservation, but bc of everyone flocking they got pushed into what could now be 2023. But no one cares about them, right? Just as long as you were getting a good deal. That's all that mattered.
if everyone ordered from their local dealer and other's didn't boost their numbers, allocations wouldn't even be a problem. In fact, Ford has over 3000 dealerships, I'm willing to bet at the other 3000 dealerships, allocation isn't a problem and they'll fill every order they have next year. (quick math, 150,000 orders into 3000 dealerships in only 50 per)(yes I know not all things are created equal, but it gives you an idea, or should how the distribution organically falls into place)
If you're super upset about possibly getting pushed into 2023, then just change your order to a different dealer. I'm sure once most folks (not all, before anyone starts attacking) actually did some math on how much they're saving compared to how much they're spending to drive half way across the country, they'll realize the savings wasn't there to begin with.
Or maybe all this is just the cynic in me.
But if I were one of those people, I'd be pissed at the dealer who promised me something they can't deliver on. The dealerships own the relationship with Ford. Not us. Maybe they should've ran their business model by Ford first to see if i they'd be able to meet demand? Before they went making promises they can't keep.
we were all quick to blame Ford for their supplier Webasto. Shouldn't we then blame the dealers for their supplier Ford?
I've seen the statement 'ford is catering to the big dealers'. Why wouldn't they? Those are the dealers that sell the most Fords year over year. And last time I checked Ford is in the business of selling cars... After all this reservation craziness dies down, these small dealers will go back to selling like 50 Broncos a year, if that. Why should Ford change their business model to cater to a small few that exploited a loophole? Again, allocations aren't new, and they exist for a reason.
Now, with that said, Ford isn't totally innocent here. They tried the Tesla sales model, but didn't account for the dealer loophole and didn't expect some dealerships to do what they're doing. So while a lot on here think it's a big deal, it's maybe, what? 1% (if that) of all orders that will fall into 2023. You're pissed, but Ford isn't losing any sleep over it.
And hey, good for these dealers. They saw a loophole and tried to exploit it to make money. But it caught up to them... let's not make them into heroes, and hold them accountable.
Or hey, maybe I'm wrong and these dealerships did run their business model by Ford and Ford blessed it, and now Ford is going back on their word. However, I doubt that'll be the case. If it is, then I'll gladly eat crow. but none of us will ever really know if that's the truth or not.
2nd, I've seen this forum blowing up over the weekend over this whole allocation ordeal, but I'd like to apply some logic to it, and not just point fingers. I know this is probably going to stir up some emotions, but I'm going to play a little devil's advocate.
Here we go!
I don't understand why people are blaming this all on Ford and not the dealers.
Hear me out.
Dealers are in the business of making money. Right? These 'deals' aren't out of the goodness of their hearts. They're making money. I don't know for fact, but at least in my simple mind, if I sell 10 broncos at $1000 profit, or if I sell 30 broncos at $500 profit, I'm making more money by sheer volume. (And these dealers increased by much more than triple from what I've read) Nevermind whatever else they're making on whatever deals they have with whatever banks on doing financing through them. Also selling trade-ins, extended warranties, insurance, etc...
Dealers were aware of allocations. This isn't new to them. They tried gaming the system and Ford didn't play.
The dealerships used people and passed it off as 'deals'. And some people probably saved money, it was a two way street for a bit. But now dealerships are trying to blame Ford. Bc now they're probably not going to make the margins they were forecasting. And they're trying to use this forum to get people on their side.
plus how about the innocent local, original reservation holder, at these dealers? They could've been 15 or 20 in line with like a Sept 2020 reservation, but bc of everyone flocking they got pushed into what could now be 2023. But no one cares about them, right? Just as long as you were getting a good deal. That's all that mattered.
if everyone ordered from their local dealer and other's didn't boost their numbers, allocations wouldn't even be a problem. In fact, Ford has over 3000 dealerships, I'm willing to bet at the other 3000 dealerships, allocation isn't a problem and they'll fill every order they have next year. (quick math, 150,000 orders into 3000 dealerships in only 50 per)(yes I know not all things are created equal, but it gives you an idea, or should how the distribution organically falls into place)
If you're super upset about possibly getting pushed into 2023, then just change your order to a different dealer. I'm sure once most folks (not all, before anyone starts attacking) actually did some math on how much they're saving compared to how much they're spending to drive half way across the country, they'll realize the savings wasn't there to begin with.
Or maybe all this is just the cynic in me.
But if I were one of those people, I'd be pissed at the dealer who promised me something they can't deliver on. The dealerships own the relationship with Ford. Not us. Maybe they should've ran their business model by Ford first to see if i they'd be able to meet demand? Before they went making promises they can't keep.
we were all quick to blame Ford for their supplier Webasto. Shouldn't we then blame the dealers for their supplier Ford?
I've seen the statement 'ford is catering to the big dealers'. Why wouldn't they? Those are the dealers that sell the most Fords year over year. And last time I checked Ford is in the business of selling cars... After all this reservation craziness dies down, these small dealers will go back to selling like 50 Broncos a year, if that. Why should Ford change their business model to cater to a small few that exploited a loophole? Again, allocations aren't new, and they exist for a reason.
Now, with that said, Ford isn't totally innocent here. They tried the Tesla sales model, but didn't account for the dealer loophole and didn't expect some dealerships to do what they're doing. So while a lot on here think it's a big deal, it's maybe, what? 1% (if that) of all orders that will fall into 2023. You're pissed, but Ford isn't losing any sleep over it.
And hey, good for these dealers. They saw a loophole and tried to exploit it to make money. But it caught up to them... let's not make them into heroes, and hold them accountable.
Or hey, maybe I'm wrong and these dealerships did run their business model by Ford and Ford blessed it, and now Ford is going back on their word. However, I doubt that'll be the case. If it is, then I'll gladly eat crow. but none of us will ever really know if that's the truth or not.
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