- Joined
- May 28, 2021
- Threads
- 1
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- 1,059
- Reaction score
- 3,129
- Location
- Portland, OR
- Vehicle(s)
- 2010 Mustang
- Your Bronco Model
- Badlands
This is a brand new model. Production issues aside, it looks like they got the Bronco right. The launch is what has been the problem.
Ford had nearly 200k people lined up to order one. Considering that the Bronco is a sweet ride, Ford should have seen all of these buyers as key BRAND AMBASSADORS. They are the most enthusiastic people out there, many of whom reserved the Bronco long before touching or driving one. And now they've waited for well over a year because they are so committed to the Bronco. Ford should be doing everything possible to ensure that, whatever goes wrong, these people don't feel like they are being screwed.
I can mostly give Ford a pass for the production issues. 2020-2021 is very a weird time in manufacturing. What is completely in Ford's control though is how they communicate with customers and how they treat reservation holders. And quite frankly, those have been abysmal. Anyone who thinks Ford has done okay in those areas has very low standards.
Ford had nearly 200k people lined up to order one. Considering that the Bronco is a sweet ride, Ford should have seen all of these buyers as key BRAND AMBASSADORS. They are the most enthusiastic people out there, many of whom reserved the Bronco long before touching or driving one. And now they've waited for well over a year because they are so committed to the Bronco. Ford should be doing everything possible to ensure that, whatever goes wrong, these people don't feel like they are being screwed.
I can mostly give Ford a pass for the production issues. 2020-2021 is very a weird time in manufacturing. What is completely in Ford's control though is how they communicate with customers and how they treat reservation holders. And quite frankly, those have been abysmal. Anyone who thinks Ford has done okay in those areas has very low standards.
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