- First Name
- Reese
- Joined
- Jul 24, 2020
- Threads
- 2
- Messages
- 1,529
- Reaction score
- 3,744
- Location
- West Suburbs of Chicago
- Vehicle(s)
- 2019 Ford Explorer XLT
- Your Bronco Model
- Black Diamond
Volume.Why is Ford trying to appease big dealers at all? What leverage do they have over Ford? What are they going to do, drop Ford and sell Yugo instead?
Ford should be in the business of building vehicles and getting them into consumers' hands as quickly as possible. This new allocation formula does nothing to expedite this process, it doesn't make a dime more money for Ford, and it just drives disgruntled reservation holders to buy a competitor's vehicle instead.
I usually trust capitalism to naturally exploit market inefficiencies, but somehow the auto industry continually chooses 'tradition' over profits.
Big dealers in large markets move stock. But that's the rub here... the "stock" isn't the same. There are buyers waiting in line to just pickup the vehicle. Dealers don't have to work for the sale like a walk in customer or an internet inquiry. It's right there in their lap. The issue is transparency with the terms of the deal. I haven't found a dealer locally (Chicago area) that will commit to anything. Therein lies the problem.
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