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Why do off-road manufacturer company names sound like bad porn films?

Sonny

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OK, hear me out. "Rock Hard", "Hammer Built", "Rough Country", "Flow Master", did everyone who's making accessories start out in bad 70s porn?

Seriously, though, I get that everyone's selling an image. The "rough and manly" company names are getting pretty eye-rolling though.
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MileHighCitizen

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Same reason Marion Morrison changed his name to John Wayne?
 

Karl_in_Chicago

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OK, hear me out. "Rock Hard", "Hammer Built", "Rough Country", "Flow Master", did everyone who's making accessories start out in bad 70s porn?

Seriously, though, I get that everyone's selling an image. The "rough and manly" company names are getting pretty eye-rolling though.
I dunno, man, think we're just gonna have to agree to disagree on "Flow Master" - an enduring classic for all time if you ask me . . . but to each their own! :p
 

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Hossfire

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The guys that own these shops aren't exactly corporate types. ;)
 

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Lèòn

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OK, hear me out. "Rock Hard", "Hammer Built", "Rough Country", "Flow Master", did everyone who's making accessories start out in bad 70s porn?

Seriously, though, I get that everyone's selling an image. The "rough and manly" company names are getting pretty eye-rolling though.
My friends call 'em Rough Cunt, I got into the habit of calling it that myself.

Diesel names are even worse, "I'm Powerstrokin' with a Duramax on, Cummins hard" xD
 

Ranbronc

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i always make sure i add the 4x4 when googling rock hard
 

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dejones64

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