Why do off-road manufacturer company names sound like bad porn films?

[bikearch]

OK, hear me out. "Rock Hard", "Hammer Built", "Rough Country", "Flow Master", did everyone who's making accessories start out in bad 70s porn?

Seriously, though, I get that everyone's selling an image. The "rough and manly" company names are getting pretty eye-rolling though.

Bad Porn?????

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[NatureMan]

Bad Porn?????

So 2 girls 1 cup is good?