Why does every dealership have so many Badlands and Wildtraks?

[Shesadragon]

I have called over 50 dealerships the last two weeks ISO an EG Outerbanks hardtop and they are like unicorns.
However every single dealership I called had a grip of Badlands and Wildtraks. Do orders get produced in batches by trim or are people just abandoning those trims?

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[SubmarineNuke]

People selling their Badlands/Wildtrak to them. They’re making huge profits off selling them back to dealers with low miles.

 

[BostonSasquatch]

Last I checked, 4-Door hardtops were hard to come by. Lots of soft-tops and 7MNs.

 

[lapazleo]

There isn't a bronco to be had within 50 miles of me.

 

[Neps]

Two of the most expensive trims, increases in fuel prices & lending rates.

I know several people that suffered thru the cluster of the rollout and just lost interest.

 

[John Bronco_ I am here]

https://www.bronco6g.com/forum/thre...anks-available-for-sale-at-dealerships.58832/


Oh, the irony....

 

[AZ_Liberty]

So... this is what happens when a company reintroduces a beloved vehicle. Most orders are customer orders. And customer orders are generally far more "enthusiast" in their configuration.

So, a LOT of 2-doors get ordered, and a lot of Stick Shifts get ordered, and 30% of orders were Wildtracks and if you add Badlands and Wildtrack together they were actually just over half of orders.

So between higher interest rates, people ordering much more expensive vehicles than they could actually afford, and simply buying something else in the TWO YEARS they had to wait... You are going to see quite a bit more Badlands and Wildtrack abandoned orders than one might ordinarily expect.

 

[AZ_Liberty]

Also, if you are set on Eruption Green, that's not a popular color. Area 51 and Cactus Gray were by far the most ordered colors.

 

[FourHorses]

I know several people that suffered thru the cluster of the rollout and just lost interest.

This is exactly what happened to me.

 

[AZ_Liberty]

Earnhardt has an EG, 4-door, Big Bend with Sasquatch and AT in stock. (No idea on ADM)

 

[JHawk]

It will be interesting to see how the economy, interest rates and company reductions affect the overall market in the next couple years. All kinds of items will probably be more plentiful when demand drops. I think that the fed will take further steps to cool things off.

 

[Layman]

This is exactly what happened to me.

Lost interest? Nearly 1,400 posts on a Bronco enthusiast forum?

 

[BostonSasquatch]

It will be interesting to see how the economy, interest rates and company reductions affect the overall market in the next couple years.

That's my thinking. Concurring with some of the above posters, as if the long waits and uncertainty weren't enough, interest rates (and hence purchasing costs) are going up. Then there's general uncertainty in the economy. So lots of people ordered pricey models (Badlands & Wildtrak), then backed off. Or bought them and traded them in when they found that the Bronco is not the idea daily drive.

 

[22Badskwatch]

I think there's a couple contributing factors.
1- as mentioned - some people cashed out on their dream build to pocket $10-$15k by selling a well-equipped build back to the dealer, so the dealer could try to mark it up $25k
2- I think most people who are willing to buy from a dealer are probably not looking for the 'dream build' - they're willing to take something like a Big Bend or an Outer Banks because the most they'll ever do is cruise the Trader Joe's parking lot - so the more hardcore builds like Badlands and Wildtrack are going to continue to sit on the lots with their ridiculous markups

 

[2020FordRaptor]

I have called over 50 dealerships the last two weeks ISO an EG Outerbanks hardtop and they are like unicorns.
However every single dealership I called had a grip of Badlands and Wildtraks. Do orders get produced in batches by trim or are people just abandoning those trims?

If I'm not mistaken three most popular trims was Wildtrak, Badlands, and Outer Banks.

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