Sponsored

Why this guy bought a Rubicon over a Bronco

Camp Hell Yeah.

Everglades
Well-Known Member
First Name
George
Joined
Oct 16, 2023
Threads
0
Messages
45
Reaction score
46
Location
Colorado
Vehicle(s)
Range Tover
Your Bronco Model
Everglades
What dealership? I ordered my Everglades last September and I am still waiting. (8 months) Maybe I need to shop around for an Everglades.
Took this today. I think they had about 40 Broncos on the lot.

PXL_20240501_215833125.jpg
Sponsored

 

MRBOHN23

Badlands
Member
First Name
Matthew
Joined
Mar 21, 2023
Threads
4
Messages
16
Reaction score
12
Location
Flanders, New Jersey
Vehicle(s)
ordered a Bronco with badlands,sasquatch, lux
Your Bronco Model
Badlands
I am not buying that this was his “2nd” option. I went from a 2018 Rubicon Recon to a 23 Badlands Sasquatch. Nothing was on the lots when I wanted to switch, but all I did was use that “internet thing” and located the exact Bronco I was looking for and shipped it from a dealership in Minnesota right to my door service in NJ. NOT DIFFICULT AT ALL! So he paid more for a Rubicon he “didn’t really want”, no he was buying a Jeep regardless.
 

Kevin Scarbel

Everglades
Well-Known Member
First Name
Kevin
Joined
Feb 24, 2024
Threads
8
Messages
106
Reaction score
180
Location
Chesapeake, VA
Vehicle(s)
2024 Bronco Everglades 4dr
Your Bronco Model
Everglades
Before I ordered my Basesquatch at the reveal, I priced up a Wrangler Rubicon and what I really wanted- a Gladiator. The Gladiator (base) would have cost me at least 15K more by the time I got the lift kit, larger tires and the gearing change. Even then I would not have locking diffs. To get a Rubicon or Mohave it was like 65K back then, 25K more than I paid for my Basesquatch. The Basesquatch was for sure a bargain it its day when it was available.
When I saw the 2005 Jeep Gladiator concept in Beijing, I wanted one. But the production item that finally launched years later.....not so much.
.
https://www.motor1.com/news/276275/jeep-gladiator-concept-we-forgot/
 

voxel

Heritage
Well-Known Member
First Name
Nelson
Joined
May 23, 2022
Threads
4
Messages
305
Reaction score
387
Location
Altamonte Springs, FL
Vehicle(s)
Mach-E 4X, 23 GC Limited
Your Bronco Model
Heritage
Clubs
 

Sponsored

KABQ

Base
Well-Known Member
First Name
Aaron
Joined
Aug 16, 2021
Threads
13
Messages
1,282
Reaction score
3,290
Location
Albuquerque, NM
Vehicle(s)
'93 4Runner, '84 Vanagon, '93 Miata, '14 LittleGuy
Your Bronco Model
Base
Clubs
 
What dealership? I ordered my Everglades last September and I am still waiting. (8 months) Maybe I need to shop around for an Everglades.
Power Ford in Albuquerque. I didn't notice if they had any Everglades
 

hemiblas

Base
Well-Known Member
First Name
Roger
Joined
Jul 19, 2020
Threads
7
Messages
1,289
Reaction score
2,481
Location
Aurora, Co
Vehicle(s)
2023 base SAS Bronco, 2018 Rubi JL and JLU
Your Bronco Model
Base
I just completed a few builds...badlands 2 door vs 2 door rubi. Both white. Both auto. Both hardtop. Badlands forced me into the 2.7 so I added the 2.0 turbo with etorque. No extra features....Rubi msrp is 52285. Ford msrp is 55630 without acquisition fee.
https://shop.ford.com/configure/bronco/config/summary/Config[|Ford|Bronco|2024|1|1.|...PYZ...2DR.BLD.44T.]
https://www.jeep.com/bmo.wrangler.h...X9,EC1,DFT,DMF,Z1E,TXA,WFV,K7,SDD,UBP,HT1,22R

You might be getting a few more features standard on the Badlands...but I didnt pick anything extra on either. Bronco is a bigger vehicle though so it makes sense, but posts saying a rubi is 10k more than a Bronco are way off.
 
Last edited:

monsterfd

Raptor
Well-Known Member
Joined
Jan 28, 2022
Threads
9
Messages
271
Reaction score
507
Location
California
Vehicle(s)
2014 raptor widebody 37s, 2018 raptor 2018 JKU 35s
Your Bronco Model
Raptor
Clubs
 
who tf cares?
 

BlueBronco

Badlands
Well-Known Member
Joined
Jul 14, 2020
Threads
19
Messages
5,853
Reaction score
20,870
Location
DFW
Vehicle(s)
'16 F150-KR - '21 BL - 23' OBX
Your Bronco Model
Badlands
Also, anybody saying that the wrangler and bronco are like apples and oranges needs more perspective. It’s more like a Gala and a Honeycrisp. Both apples.
Pink Lady's are the best apples.
 

Sponsored

Imaginary Friend

Well-Known Member
First Name
Dave
Joined
May 3, 2023
Threads
1
Messages
302
Reaction score
571
Location
Southern MN
Vehicle(s)
Fords and a Jeep
Your Bronco Model
Undecided
Great thread from my perspective, being a guy who wanted to buy a 2-door Bronco in '22/'23 (and still sort of does), but ended up ordering and buying a '23 2-door JL Rubicon. Why, you ask?

Where to start....

Let's start with the Ford dealers. Due to all the supplier constraint nonsense, nobody could really tell me when I could order one, or when it would be delivered. Some were just plain pricks. All wanted sticker, and many wanted a markup for the privilege.

I wanted cloth seats in my open-air rig. Period. So Ford, in its infinite wisdom, puts the base model on indefinite hold the entire time I wanted to order, then kills the trim level and the prospect of a cloth interior altogether. I'm not a fan of MGV, having seen enough of it in boats, so my choice began to become clear.

I wanted a ragtop. Period. But all I could get on a 2-door Bronco is a crack-prone hardtop as a standard offering. Meanwhile, Ford's solution for a soft top is a logic-defying, flip-up monstrosity with no proper rear access like Jeep (or anyone else) has been offering for decades.

Pricing? Well, we all know how Ford kept jacking up the prices every other week for a while. Jeep did too, but Granger slashing the sticker price got me out the door in my Rubi for $43K and change. Pay sticker or markup? Nah, not on a mainstream vehicle, ever.

I could go on. I'm loving the JL a year in, it's much better than my JKs were for sure. I've got until the 3/36 runs out on the JL to see what develops in the Bronco camp since I still want one. But this particular buying experience makes me glad there are other options.
 

raqball

Badlands
Well-Known Member
First Name
Kris
Joined
Mar 14, 2024
Threads
8
Messages
222
Reaction score
745
Location
WA
Vehicle(s)
2023 Ford Bronco Badlands 2DR
Your Bronco Model
Badlands
Clubs
 
I just completed a few builds...badlands 2 door vs 2 door rubi. Both white. Both auto. Both hardtop. Badlands forced me into the 2.7 so I added the 2.0 turbo with etorque. No extra features....Rubi msrp is 52285. Ford msrp is 55630 without acquisition fee.
https://shop.ford.com/configure/bronco/config/summary/Config[|Ford|Bronco|2024|1|1.|...PYZ...2DR.BLD.44T.]
https://www.jeep.com/bmo.wrangler.h...X9,EC1,DFT,DMF,Z1E,TXA,WFV,K7,SDD,UBP,HT1,22R

You might be getting a few more features standard on the Badlands...but I didnt pick anything extra on either. Bronco is a bigger vehicle though so it makes sense, but posts saying a rubi is 10k more than a Bronco are way off.
Your build is off.. Add an axel upgrade for the Rubicon, which is needed when comparing to the Badlands, and it will add almost $5k to your Rubicon build..

I get it, people want to manipulate #'s to meet their point but your build, and pricing, is not a good comparison to the Badlands you built...
 

indio22

Base
Well-Known Member
Joined
Aug 25, 2019
Threads
10
Messages
4,093
Reaction score
8,618
Location
Chicagoland, USA
Vehicle(s)
'72 Rover, '85 CJ7, '98 TJ, '14 BRZ, '23 Bronco
Your Bronco Model
Base
Great thread from my perspective, being a guy who wanted to buy a 2-door Bronco in '22/'23 (and still sort of does), but ended up ordering and buying a '23 2-door JL Rubicon. Why, you ask?

Where to start....

Let's start with the Ford dealers. Due to all the supplier constraint nonsense, nobody could really tell me when I could order one, or when it would be delivered. Some were just plain pricks. All wanted sticker, and many wanted a markup for the privilege.

I wanted cloth seats in my open-air rig. Period. So Ford, in its infinite wisdom, puts the base model on indefinite hold the entire time I wanted to order, then kills the trim level and the prospect of a cloth interior altogether. I'm not a fan of MGV, having seen enough of it in boats, so my choice began to become clear.

I wanted a ragtop. Period. But all I could get on a 2-door Bronco is a crack-prone hardtop as a standard offering. Meanwhile, Ford's solution for a soft top is a logic-defying, flip-up monstrosity with no proper rear access like Jeep (or anyone else) has been offering for decades.

Pricing? Well, we all know how Ford kept jacking up the prices every other week for a while. Jeep did too, but Granger slashing the sticker price got me out the door in my Rubi for $43K and change. Pay sticker or markup? Nah, not on a mainstream vehicle, ever.

I could go on. I'm loving the JL a year in, it's much better than my JKs were for sure. I've got until the 3/36 runs out on the JL to see what develops in the Bronco camp since I still want one. But this particular buying experience makes me glad there are other options.
Granger came through for me prior to the base Bronco getting cancelled. And since I wanted the 2-door with hardtop, it was actually lower cost overall at the time than a comparable Wrangler. Fast forward now, with price increases and Bronco base no more, and the numbers are reversed. I can get into a Wrangler several thousand less cost than Bronco.

I'm still hoping the Bronco base elimination was kind of a trick by Ford, to essentially raise prices and get in on the dealer markup game. Hoping if things calm down, Ford brings back the base, which allows them to lower the entry price, without technically lowering prices (which probably Ford doesn't want to be seen doing).

I hear ya on soft top. Thought by now we'd have several makes and versions to choose from, but that doesn't seem in the cards.
 

raqball

Badlands
Well-Known Member
First Name
Kris
Joined
Mar 14, 2024
Threads
8
Messages
222
Reaction score
745
Location
WA
Vehicle(s)
2023 Ford Bronco Badlands 2DR
Your Bronco Model
Badlands
Clubs
 
who tf cares?
A bunch of people complaining about current pricing for a vehicle they already purchased.. LOL

My Badlands 2dr, I purchased 2 months ago, was $51K off a dealer lot. That price includes tax, title and licensing.. The dealer I purchased from is only about a one hour drive from me and it was on the lot and ready to roll. It had most of everything I wanted and was NOT optioned upwards..

When I was in the market, I looked at Badlands 2dr and Rubicon 2dr. All the Rubicon's I found in a 500 mile search area were anywhere from $58K to $65K.. Maybe they can be found for less if I expanded my search area but this is what I was looking at price wise in the PNW..

I did another 500 mile search a little bit ago and I did find a few Rubicon 2dr for about $53K, which is less than when I was looking a few months ago and close to what I paid for the Badlands. . Of course, that $53K price does not include tax, title and licensing.. Sure I prob could haggle them down to the Badlands price of $51K out the door..

Most people buy off a dealer lot, you'll rarely, if ever, find a stripped base on a dealer lot. From there it's down to what options were added, if the customer wants those options etc.

Can you order a base Rubi for less than a Badlands Base? Yup... Are you going to find base's of either on a dealer lot? Nope...
 

DriveAllNight

Wildtrak
Well-Known Member
First Name
Dan
Joined
Aug 17, 2022
Threads
11
Messages
719
Reaction score
2,167
Location
N.J.
Vehicle(s)
One Very Cool Ride
Your Bronco Model
Wildtrak
Great thread from my perspective, being a guy who wanted to buy a 2-door Bronco in '22/'23 (and still sort of does), but ended up ordering and buying a '23 2-door JL Rubicon. Why, you ask?

Where to start....

Let's start with the Ford dealers. Due to all the supplier constraint nonsense, nobody could really tell me when I could order one, or when it would be delivered. Some were just plain pricks. All wanted sticker, and many wanted a markup for the privilege.

I wanted cloth seats in my open-air rig. Period. So Ford, in its infinite wisdom, puts the base model on indefinite hold the entire time I wanted to order, then kills the trim level and the prospect of a cloth interior altogether. I'm not a fan of MGV, having seen enough of it in boats, so my choice began to become clear.

I wanted a ragtop. Period. But all I could get on a 2-door Bronco is a crack-prone hardtop as a standard offering. Meanwhile, Ford's solution for a soft top is a logic-defying, flip-up monstrosity with no proper rear access like Jeep (or anyone else) has been offering for decades.

Pricing? Well, we all know how Ford kept jacking up the prices every other week for a while. Jeep did too, but Granger slashing the sticker price got me out the door in my Rubi for $43K and change. Pay sticker or markup? Nah, not on a mainstream vehicle, ever.

I could go on. I'm loving the JL a year in, it's much better than my JKs were for sure. I've got until the 3/36 runs out on the JL to see what develops in the Bronco camp since I still want one. But this particular buying experience makes me glad there are other options.

Now this is a legitimate version of what happened going back to the release of the Bronco and why someone would opt out.
A whole lot of crappy circumstances due to a very bad timing of a new release during a pandemic and a bunch of dealers who turned into the worst versions of themselves - although to be fair, not all dealers were doing that, some were actually trying to work with people to the best of their ability.

To be honest, due to a lot of those same factors I walked away for a while and almost for good, with the attitude that no car is worth this. Ford was taking away options while raising prices, I didn't want to play their game and so I bowed out for a bit. Obviously I came back, but I wouldn't blame anyone who moved on.
Sponsored

 
 



Top