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Will dealers be trained and ready when the price and build drops?

ausherpharmd

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I truly hope Ford dealers are trained and ready when the price and build drops. They will be killed with phone calls, texts and e-mails. Will they be ready?
My guess is no
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King Luis

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most salesmen are just that, salesmen. they aren't really interested or knowledgeable in what they are selling, they just know how to sell it and all the work that needs to be done to make the sale. that said, when we bought our volvo, the sales guy i dealt with loved volvos and i also talked to a tech who just came back from sweden after getting trained on the new models.
 

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I'm more concerned with how well their shops are trained when Broncos start being delivered. I'm assuming that a lot of accessories will be dealer installed. If you get one of the first Broncos in your area, I wouldn't want to be the guinea pig for them trying to figure things out.
 

Blksn955.o

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some $200 “ultra, extra, High 8K HDTV, silver plated, air-filled foamed polyethylene insulation HDMI cable.”
That is a wierd way to spell my father in laws name...lol.
 

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Xodric

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Not a chance. My sales rep didnt even know about the event in CO. I sent him a link to the thread here and he was blown away. Said there hasnt been updates from Ford since the reveal.
 

Used2jeep

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I truly hope Ford dealers are trained and ready when the price and build drops. They will be killed with phone calls, texts and e-mails. Will they be ready?
"Thank you for calling. Please hold."
 

BlueBronco

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The few dealerships that care about the product and have put together Bronco Teams will be ready. The majority of dealerships that are treating the Bronco as just another vehicle on the lot to sell have no clue what they are in for. But what you have to remember, is we (Bronco6G) will end up pairing with the former while the majority of the reservations holders will pair with the latter.
 

cybersal

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Ever since Ford announced Bronco's return, we've been passionate about it, gathering all the information we can find, reading/participating in the bronco6g forum, googling "Ford Bronco" every day for new tidbits of information, etc.

To most salespeople, it's just another vehicle in the Ford fleet. We know a hell of a lot more than the average salesperson does.

The other thing, some sales folk want to sell a vehicle that's on the lot now, not one that will be available sometime in the future. What commission does the salesperson make? Will s/he be working at that dealership in six/nine/twelve months?

Real conversation from summer 2019:

Me to Ford salesman, "I'm interested in information about the Bronco."

Salesman, "We don't have any information at this time. Do you want to test drive an Escape?"

"No, I want information about a Bronco."

"What can I do to get you to drive off in a new car today?"

"Build me a Bronco."
 

Brick Vanderhuge

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I wouldn't hold your breath. I get the impression that dealers live very much in the now and just want to move units in stock.
 

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jsharpe

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I have my reservation with and will be ordering through Granger and have zero doubt about their knowledge of the Bronco ;) I do expect them to be extremely busy, but also already know exactly what I want and don't mind waiting a few days until after things calm down. The order window should be plenty wide and since the build order is supposedly tied to the reservation date stamp rather than when the order is places there is really no rush.
 

DHC

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Ever since Ford announced Bronco's return, we've been passionate about it, gathering all the information we can find, reading/participating in the bronco6g forum, googling "Ford Bronco" every day for new tidbits of information, etc.

To most salespeople, it's just another vehicle in the Ford fleet. We know a hell of a lot more than the average salesperson does.

The other thing, some sales folk want to sell a vehicle that's on the lot now, not one that will be available sometime in the future. What commission does the salesperson make? Will s/he be working at that dealership in six/nine/twelve months?

Real conversation from summer 2019:

Me to Ford salesman, "I'm interested in information about the Bronco."

Salesman, "We don't have any information at this time. Do you want to test drive an Escape?"

"No, I want information about a Bronco."

"What can I do to get you to drive off in a new car today?"

"Build me a Bronco."
That is just depressing. True ... but depressing.
 

ehssey

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Doubtful on most. I don’t rely on stores, dealers or associates for information, they’re generally useless for the most part. My poor dealer didn’t even know the exhaust was active on my Challenger, I had to look it up online. I hope people are smart enough in this day and age to do their own homework.

Relying on others for the best information is what gets people walking out of Best Buy with a $5K 8K Samsung QLED because it’s “best” and some $200 “ultra, extra, High 8K HDTV, silver plated, air-filled foamed polyethylene insulation HDMI cable.”
Always remember, most people will always do the absolute minimum to get the job done. This is why they are useless.
 

Bronco4lyfe85

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Always remember, most people will always do the absolute minimum to get the job done. This is why they are useless.
You speak the truth.
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