Don't confuse poor with financially sane. Sure, some people are rich (small %), though most see things differently when it comes to finances. I personally would rather dump most of my income into things that appreciate, but you have others that are okay with the opposite. I asked a dealer once - how are these regular dudes that work regular jobs affording these $90k trucks that are more than their house payment x 2. He said -"they live in them more than their house" (for work).I must be poor but its hard to imagine a 40-60k vehicle as a toy. I'm amazed at the people who can serious wheel a brand new vehicle.