There is money to be made in the segment the Jeep currently owns.
The high interest the Bronco is receiving is arguably due to Ford doing their homework and thoughtfully or luckily deciding to resurrect it beautifully in the mold of the original and giving it credibility to be a true off-road SUV.
If Toyota were to theoretically be inspired to do the same with their own legendary FJ40 series (obviously for financial reasons to gain a share of this lucrative market segment) and bring it to life staying true to the original's appealing qualities would you abandon your decision to wait for the Bronco and wait for the FJ instead ?
Maybe.
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