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Ford has at least tried to discourage dealerships from using Adjusted Dealer Mark-up.
Next time you want to complain about a Ford dealership, would be good to remember what's happening across the street.
https://www.thetruthaboutcars.com/2021/07/report-gm-not-bothered-by-corvette-markups/
A small snippet from the article:
“Dealers are the interface with the customers, so customers make the deal with the dealer, so we leave that side of the business to our great dealer partners, who I think do a fantastic job, honestly, meeting customer needs and helping them through the journey,” Johnson told the site.
When asked if the company could or would do anything to keep dealer markups low, he responded thus: “Well, it’s supply and demand. We supply them, the dealers meet the demand.”
Next time you want to complain about a Ford dealership, would be good to remember what's happening across the street.
https://www.thetruthaboutcars.com/2021/07/report-gm-not-bothered-by-corvette-markups/
A small snippet from the article:
“Dealers are the interface with the customers, so customers make the deal with the dealer, so we leave that side of the business to our great dealer partners, who I think do a fantastic job, honestly, meeting customer needs and helping them through the journey,” Johnson told the site.
When asked if the company could or would do anything to keep dealer markups low, he responded thus: “Well, it’s supply and demand. We supply them, the dealers meet the demand.”
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