Ford Motor Co. plans to unveil the highly anticipated off-road SUV next month, dealers were told at the brand’s annual make meeting at the NADA Show here. The reveal of a smaller off-road crossover, called the Bronco Sport, will follow in April, likely at the New York auto show.
Executives told retailers Sunday that they expect sales of the Bronco family of vehicles — which will initially include two-door and four-door versions of the Bronco as well as the Bronco Sport — will hit at least 200,000 in 2021 as they push for volume to challenge Jeep.
The Bronco Sport will go on sale late this year, while the Bronco won’t be available until early 2021.
