THIS ..... all I'll need is a good 4x4, 4 door(longer wheelbase for my surf rods) some power, good gas mileage and NO rock crawling so NO solid front axel, maybe that'll be a package deal for you off-roaders
Yea Ford must be licking its chops seeing the price increases. Not only was the new 2018 JL Wrangler $3k more than the previous model but it's now had its price raised a couple more times in just one model year. 2019 model year will probably see another hike. The most base 4 door Wrangler Sport without options now starts at $31k and the Rubicon at $41k without a single option. Hopefully this means Ford will use the chance to undercut the Wrangler in price (tho I'm not holding my breath on that).
I'm going to do 3 year lease. Give the kids (15 and 11) the "top off" experience, then if it works out buy into 4th year model refresh.i'm leery of buying a first year of anything.....
Agreed. Jeep owners are among the most loyal from personal experience. And I think so much time has passed since the last Bronco that unless you're 40+ the nameplate alone is not going to drive you to buy one. It's gotta offer some value, big on options and heavily modifiable IMHO
I bet it's hard for the Ford beancounters to resist pricing it close to the Wrangler if they truly view it as a competitor. Especially since the Wrangler pricing has been raised a few times already since its launch earlier this year. Bet they're just rubbing their hands together every time they see the competition raising their prices and sales still as hot as ever.
I think you are right my friend. However, 4x4 is correct about the bean counters. I've not met one yet that could understand that price points has a direct effect on amount of sales. The bottom line is their only focus.
You know they are brother. Problem with the ones I've met is that their pricing strategy is never questioned when sales drop, or never materialize. They just blindly move through their little world of numbers without the need to understand competition or brand loyality. But, that is a whole nuther conversation altogether.
Yea no wonder you see so many auto companies doggedly sticking to pricing even in the face of declining sales for a certain model. Know any Ford beancounters? Can you ask them to keep pricing close to the Ranger please?You know they are brother. Problem with the ones I've met is that their pricing strategy is never questioned when sales drop, or never materialize. They just blindly move through their little world of numbers without the need to understand competition or brand loyality. But, that is a whole nuther conversation altogether.
That would make it really competitive!
Wish I did brother. All of my bean counter contacts were with the Altria Corp in my second career. Good folks, but they think a lot differently than you, and I.Yea no wonder you see so many auto companies doggedly sticking to pricing even in the face of declining sales for a certain model. Know any Ford beancounters? Can you ask them to keep pricing close to the Ranger please?
