Last year, Ford participated at the Bank of America Merrill Lynch 2019 Auto Summit, where Jim Baumbick (Ford Vice President, Enterprise Product Line Management) presented a slide with Ford’s future plans for growth and vehicle expansion.
The chart shows a spectrum of Ford vehicles ranging from Urban to Rugged, with the Bronco and Baby Bronco grouped close together at the end of the Rugged spectrum, signaling at least on paper that Ford is planning the Bronco Sport to be vastly more rugged than the Escape, Explorer and other vehicles on the chart with the exception of the “big” Bronco.
It’s also interesting to note that on the scale of Small to Large, the Bronco Sport is shown to be smaller than the new Escape and EcoSport while the BroncoBronco is shown to be sized smaller than the new Ford Edge.
Check out the Ford presentation slide at our Bronco Sport Forum.
