Brush Guard design changed to avoid blocking Bronco grille letters

[SevenT]

The winch blocks the camera, not the brush guard.

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[Lorenzo]

Thank God. The initial design was absurd (though I was still getting one.) Can't believe it took this long for someone in marketing to note that the cornerstore of branding is to foreground the brand, not obscure it.

Agree - I always thought that was the most obvious mistake ever.

 

[Markubis]

It would have to be a perfectly-centered strike on a deer or whatever for this style of brush bar to help. Usually folks hit deer on one of the corners, damaging headlights and body panels.

That's why the Bronco has aiming sights on the top of the fenders.

pew pew

 

[mC.242]

I have a friend of a friend of a former roomate that says it's actually going to be made of glass now so you can see the logo.

 

[BigSteveO]

I can guarantee my brush guard won’t cover the Bronco logo....
Because I don’t have one

One what ? A Bush or a Bronco

 

[1979]

About time this happened. Blocking out the logo was an idiotic idea and how it passed through the entire process amazed me.

About time? It’s not even to market yet.

 

[Rebel Bronc]

Of course when I revisit my build, it doesn’t allow Sasq. on a two door BD with either ppf or a bull bar...

 

[RockSkipper]

Thought we were getting some $300 ish Ford Pass Reward points?

Might be a good trade...

 

[joungst]

Hopefully it is something like this, that actually provides some function:

Where is this from?

 

[SavvyG]

Is it low enough to mount a light bar on top and not block the Bronco letters?

 

[BroncoNV]

So instead of "BO" does it say "BONO" now?

 

[buzpro]

wait, as i remember it was the winch that was interfering not the brush guard !!

 

[Glcmranger]

If it was higher the vertical bars would still block some of the BRONCO name. Hmm...

What leads you think that if they moved the horizontal bar higher, they would realize it would still block the word "Bronco?" If they couldn't recognize the screw up in the first place, why would they not continue that measure of "stupid" and just push the horizontal bar higher and block the word "Bronco" again but using the vertical bars to achieve the same outcome? So far they have a perfect track record of not coordinating the design/height of the brush guard, the camera location and the "Bronco" logo. There are three variables going on here. This may be way beyond their cognitive skill set to resolve. Let's be gentle on them, they can't help it. (Sarcasm off.)

 

[85_Ranger4x4]

It would have to be a perfectly-centered strike on a deer or whatever for this style of brush bar to help. Usually folks hit deer on one of the corners, damaging headlights and body panels.

Radiator/condensor/intercooler vs headlight assembly.

I know which ones I am more concerned about. It takes a very substantial guard to protect the headlights which are basically are destroyed if they get any damage which is difficult to achieve, especially from an OEM.

A grille guard might still get pushed into the grille with a deer strike... if it keeps the critter out of all the tender juicy bits behind the grille so it doesn't mission kill me on the side of the road I am ok with it.

 

[Daktari]

At a guess, it uses the space intended for a winch, so either one or the other. Probably had different shaped ones, shamrock for Saint Patrick's Day, heart for Valentine's day, reindeer head for Christmas, and so on.

Bwhahaha, you might have a business idea there!

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