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Georgia Bronco

A club dedicated to Bronco owners in Georgia.
MadMan4BamaNATL
RESERVATION CONVERSION TALK: So, made my conversion in Atlanta at Jim Ellis Ford in Sandy Springs. This used to be Nalley who I chose originally, but had no issue with Ellis purchasing Nalley Ford. There was no SWAG, but didn't really care much about that.

Process went smooth and worked with Salesperson Dennis E, and Kevin J, Sales Manager. Dennis was very straightforward, let me know what to expect when the build is processed to begin. From there, I'll go back to finalize the terms. Some fees were yet to be assigned. I got the winch and rack in my order and those are dealer installed; which we knew here. The cost of those installations is up in the air as of now. This may give a little heartburn, but this is an area where dealership reputation becomes even more important. Big dealership groups like Jim Ellis likely won't risk reputation fighting over gouging you on such fees, etc. Not dragging smaller dealerships, but making a general statement. They'll all get some profit somewhere which is expected on an ordered, high demand vehicle to some extent.

Anyway, once you put your $1000 down to place order, get a written receipt and discuss how they'll update order submittal. Doesn't matter when you walk in before the deadline in March, as your time stamp of reservation is what matters, so don't feel rushed. Sales Manager shared they are likely to convert 60% and that the amount of competing vehicles sold in area has an impact on how many vehicle orders Ford allocates to a specific store. The Atlanta Metro is heavy Wrangler territory, so Ford will look to make a splash here. This may give my build a shot at being a 2021 since it is a pretty damn loaded 2dr, 2.7, Badsquatch, winch, rack, Lux, etc. Maybe this is BS, but we shall see.

Hope this update helps a little.
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PatientlyWaiting
PatientlyWaiting
Did they go full MSRP and fees?
MadMan4BamaNATL
MadMan4BamaNATL
MSRP is where we are at this point. Will try to bring them down $1000, but likely no more, which is ok. Trying to defray taxes is all my goal is to do. Anyone who claims to have better luck than that, I'm going to look at with some suspicion, but good luck.
Peter Gosenya
Peter Gosenya
Any idea of what their allocation is? If they think you’re getting a my21,What was your reservation date?
MadMan4BamaNATL
MadMan4BamaNATL
@Peter Gosenya They didn't share numbers, but percentages. The size of the store (Ellis is a large dealer in a very large dealership group in a highly competitive market with high income buyers in the North Perimeter. All of this means that they get attention from Ford, but I imagine that's the case for most dealerships in the higher income Atlanta markets, and there are many. Jim Ellis has 19 brands they sell and just picked up a Cadillac. Wranglers and other competition sell hot in Atlanta, so Ford wants to put best effort to show off the Bronco is what they were saying. This DID NOT mean that my particular unit will be made first. My reservation date was sort of late on 7/19, but that was on purpose, as I'm not trying to be first. Major point of my post is that this is one dealership in ATL metro who has no interest to play games with the type of customers they have. High Income buyers always have options and will leverage those resources when necessary. Ellis sells all types of luxury brands, so they are running this Ford store like they're other high end stores; which is something I appreciate with a no bullshit approach.
FailedSaint
I also converted my reservation to an order at Jim Ellis Sandy Springs on Friday. I worked with Joe Osorio and had a great experience as well, same fees/deposit. I have specifically asked Joe about the allocations etc and he has only shared so far that as of yesterday afternoon they've converted 20 and have many more to process. I wasn't able to get my place in line based on reservation date/time but I'm still discussing it with him.

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