I still think Ford should have brought back Mercury.Think Ford really missed the mark with the E-Mustang . . . I’ve got ZERO experience in marketing/sales/etc., but they should have called that thing the “Galax-E” - - homage to an older family oriented Ford product without sullying the heritage of the Mustang.
Make all the EVs Mercury vehicles. The Mach-E could have been a Marauder. The F-150 Lightning could have been an M-150 Lighting.
Mercury never could quite decide if it was a performance brand or a Jr. Luxury brand. But either way using Mercury as the marque would have let Ford justify some of the higher production cost.
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