It isn't being marketed to the "Average" person.
It is being marketed as an upscale option.
It is marked to the person who buys Filson products.
Those that buy $60 T shirts and ball caps.
Look at how many people buy $100k trucks.
To the right buyer this will sell, and won't cause any...
23 Heritage Edition 2 door 2.3 manual.
Charted fuel economy since new, currently at 57k miles.
Speedometer fixed to match gps and radar.
99% of the time I am running 89 octane and sport mode.
This is around town, interstate, off-road, and towing.
Best fuel economy is 45 mph on secondary roads...